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Open Benchmarks

Open Benchmarks
for Instagram Analytics.

Finally, you can now uncover how your Instagram analytics compare to accounts just like yours.

Finally, you can now uncover how your Instagram analytics compare to accounts just like yours.

Whether you’re a content creator, social media manager, or a small business, it’s important you have access to reliable information that can help you succeed on Instagram. We hope that by creating this free resource you can gain better clarity into how other accounts are performing, to help you discover areas you’re already doing well in, or places that could use a little more attention in order to improve your growth.

Read more about Open Benchmarks on our blog.

Whilst there are 40,000+ Instagram accounts linked to Open Benchmarks, some follower ranges will be more populated than others. Over time, we hope this data will become more and more reliable as the number of people who have linked their account's to Flick, or contributed their analytics to Open Benchmarks grows.

If you're not a Flick user and you'd like to contribute analytics from your Instagram account to Open Benchmarks, we ask that you fill out this quick survey to register your interest. We don't yet have a way for you to do this without being a Flick customer, but we’re working on a solution to fix that so this resource has the best chance of helping more people.

Account Overview

This data is in relation to the account’s performance. This include things like the average percentage of people who follow an account after visiting the profile, or the total weekly reach of that account.

Follower Growth Rate

5.0%

14% last 3 months

See detail insights

Click Through Rate

6.0%

4% last 3 months

People Reached

2,161,934

32% last 3 months

Reach
2.16m
Impressions
3.08m

Profile Views

23,233

3% last 3 months

Profile Views
23,233
Link Clicks
1,393

Feed Posts

Scroll through to see a breakdown of Instagram feed-related posts. You'll see how your Instagram stacks up against others' posts, including image, videos posts and Carousels. Currently, we can't show analytics for Reels until Instagram releases this in their API (sad!). However, as soon as we have that data, we will show it here!

Engagement Rate

13.4%

6% last 3 months

Reach Rate

34.2%

45% last 3 months

Number of posts

25.8

8% last 3 months

Avg. Reach Per Post

12,033

49% last 3 months

Reach
12,033
Impressions
13,063

Avg. Engagements Per Post

791.6

12% last 3 months

Likes
625
Comments
30
Saves
137

IGTV Posts

Scroll through to see a breakdown of Instagram IGTV posts. You'll see how your Instagram stacks up against others' IGTV posts.

Engagement Rate

n/a

Reach Rate

n/a

Number of posts

n/a

Avg. Reach Per Post

n/a

Reach
n/a
Impressions
n/a

Avg. Engagements Per Post

n/a

Likes
n/a
Comments
n/a
Saves
n/a

Story Posts

When it comes to Instagram Stories, how many people are watching your story posts all the way through? Uncover the average amount of Instagram Stories people are posting per day, the number of impressions and engagement they receive, and how many slides are actually viewed before followers start to get...bored.

Completion Rate

90.1%

0.1% last 3 months

Number of stories

261.9

7% last 3 months

Slides Per Viewer

13.1

1% last 3 months

Avg. Impressions per Story

890.3

6% last 3 months

Impressions
890
Reach
878

Hashtag Usage & Performance

How do your hashtags rank in comparison to those with a similar follower range as you? How many hashtags, on average, are these accounts using? How much time are they spending ranking in Instagram hashtags? You’ll find all that out and more below.

Rank Ratio

40.9%

505% last 3 months

Hashtags Per Feed Post

17.3

11% last 3 months

Total Time Spent Ranking

4,019 hrs

63% last 3 months

Unique Hashtags Used

127.0

12% last 3 months

All-in-one Instagram Marketing Platform.

Product

Instagram Hashtag ToolInstagram SchedulerInstagram Analytics ToolHashtag SearchHashtag ManagerBanned Hashtag CheckerInstagram Analytics ReportingInstagram Hashtag TrackerInstagram Feed Planner

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