Open Benchmarks

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Open Benchmarks

Open Benchmarks
for Instagram Analytics.

Finally, you can now uncover how your Instagram analytics compare to accounts just like yours.

Finally, you can now uncover how your Instagram analytics compare to accounts just like yours.

Whether you’re a content creator, social media manager, or a small business, it’s important you have access to reliable information that can help you succeed on Instagram. We hope that by creating this free resource you can gain better clarity into how other accounts are performing, to help you discover areas you’re already doing well in, or places that could use a little more attention in order to improve your growth.

Read more about Open Benchmarks on our blog.

Whilst there are 40,000+ Instagram accounts linked to Open Benchmarks, some follower ranges will be more populated than others. Over time, we hope this data will become more and more reliable as the number of people who have linked their account's to Flick, or contributed their analytics to Open Benchmarks grows.

If you're not a Flick user and you'd like to contribute analytics from your Instagram account to Open Benchmarks, we ask that you fill out this quick survey to register your interest. We don't yet have a way for you to do this without being a Flick customer, but we’re working on a solution to fix that so this resource has the best chance of helping more people.

Account Overview

This data is in relation to the account’s performance. This include things like the average percentage of people who follow an account after visiting the profile, or the total weekly reach of that account.

Follower Growth Rate

6.3%

7% last 3 months

See detail insights

Conversion Rate

20.3%

0.3% last 3 months

Click Through Rate

5.3%

15% last 3 months

People Reached

1,432,838

4% last 3 months

Reach
1.43m
Impressions
2.26m

Profile Views

25,702

8% last 3 months

Profile Views
25,702
Link Clicks
1,623

Feed Posts

Scroll through to see a breakdown of Instagram feed-related posts. You'll see how your Instagram stacks up against others' posts, including image, videos posts and Carousels. Currently, we can't show analytics for Reels until Instagram releases this in their API (sad!). However, as soon as we have that data, we will show it here!

Engagement Rate

15.6%

9% last 3 months

Reach Rate

31.7%

7% last 3 months

Number of posts

30.9

21% last 3 months

Avg. Reach Per Post

11,001

5% last 3 months

Reach
11,001
Impressions
11,916

Avg. Engagements Per Post

962.9

9% last 3 months

Likes
803
Comments
39
Saves
123

IGTV Posts

Scroll through to see a breakdown of Instagram IGTV posts. You'll see how your Instagram stacks up against others' IGTV posts.

Engagement Rate

21.2%

118% last 3 months

Reach Rate

23.0%

0.3% last 3 months

Number of posts

3.3

14% last 3 months

Avg. Reach Per Post

7,977

2% last 3 months

Reach
7,977
Impressions
9,203

Avg. Engagements Per Post

466.6

11% last 3 months

Likes
369
Comments
25
Saves
73

Story Posts

When it comes to Instagram Stories, how many people are watching your story posts all the way through? Uncover the average amount of Instagram Stories people are posting per day, the number of impressions and engagement they receive, and how many slides are actually viewed before followers start to get...bored.

Completion Rate

90.8%

0.1% last 3 months

Number of stories

273.1

5% last 3 months

Slides Per Viewer

13.6

0.3% last 3 months

Avg. Impressions per Story

1,121

3% last 3 months

Impressions
1,121
Reach
1,108

Hashtag Usage & Performance

How do your hashtags rank in comparison to those with a similar follower range as you? How many hashtags, on average, are these accounts using? How much time are they spending ranking in Instagram hashtags? You’ll find all that out and more below.

Rank Ratio

33.5%

1% last 3 months

Hashtags Per Feed Post

20.2

7% last 3 months

Total Time Spent Ranking

4,971 hrs

14% last 3 months

Unique Hashtags Used

171.2

9% last 3 months

Find, manage and analyze Instagram hashtags for your posts.

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