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Click Through Rate

Click Through Rate on Instagram: Everything you need to know.

The click through rate is calculated by dividing the number of clicks to your website or email by the total amount of profile views your Instagram account received in a time period.

Has Click Through Rate on Instagram changed over time?

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DateClick Through RateChangeAccounts

December, 2021

4.67%

-3.92%

51,270

November, 2021

4.87%

+4.45%

50,952

October, 2021

4.66%

+2.53%

50,585

September, 2021

4.54%

+2.36%

50,984

August, 2021

4.44%

+4.47%

49,523

July, 2021

4.25%

-0.68%

47,174

Frequently asked questions

Hopefully your answer is covered below, but if you would like any extra help we have lots of resources available on our blog.

What is an account's click through rate?

The click through rate is calculated by dividing the number of clicks to your website or email by the total amount of profile views your Instagram account received in a time period.

How can I improve my Instagram account's click through rate?

To improve your account's conversion rate, you need to cultivate a relationship with your audience and write compelling CTAs. You can read more about this here.

What is the average monthly click through rate on Instagram across all accounts?

The average monthly click through rate on Instagram is 4.7%. If you would like to see how your account compares, log in to your Flick account or start your free trial.

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