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Completion Rate

Completion Rate on Instagram: Everything you need to know.

The "Completion Rate" metric is calculated by dividing the number of people who finished viewing a story by the number of people who viewed the story.

Has Completion Rate on Instagram changed over time?

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DateCompletion RateChangeAccounts

December, 2021

87.31%

+0.03%

30,109

November, 2021

87.28%

-0.51%

30,448

October, 2021

87.73%

+0.62%

29,940

September, 2021

87.19%

+0.21%

29,904

August, 2021

87.01%

-0.37%

28,642

July, 2021

87.32%

+0.59%

27,052

Frequently asked questions

Hopefully your answer is covered below, but if you would like any extra help we have lots of resources available on our blog.

What is the "Completion Rate" metric?

The "Completion Rate" metric is calculated by dividing the number of people who finished viewing a story by the number of people who viewed the story.

How can I improve my Instagram stories' "Completion Rate"?

To improve your story completion rate, you need to study what kind of story content is causing your audience to drop off. You can read more about this here.

What is the average monthly story completion rate on Instagram across all accounts?

The average monthly story completion rate on Instagram is 87.3%. If you would like to see how your account compares, log in to your Flick account or start your free trial.

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