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Completion Rate

Completion Rate on Instagram: Everything you need to know.

The "Completion Rate" metric is calculated by dividing the number of people who finished viewing a story by the number of people who viewed the story.

Has Completion Rate on Instagram changed over time?

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DateCompletion RateChangeAccounts

June, 2022

87.34%

+0.01%

31,036

May, 2022

87.33%

+0.05%

31,418

April, 2022

87.28%

+0.04%

32,052

March, 2022

87.25%

+0.03%

32,276

February, 2022

87.22%

+0.25%

32,439

January, 2022

87.00%

-0.35%

31,847

Frequently asked questions

Hopefully your answer is covered below, but if you would like any extra help we have lots of resources available on our blog.

What is the "Completion Rate" metric?

The "Completion Rate" metric is calculated by dividing the number of people who finished viewing a story by the number of people who viewed the story.

How can I improve my Instagram stories' "Completion Rate"?

To improve your story completion rate, you need to study what kind of story content is causing your audience to drop off. You can read more about this here.

What is the average monthly story completion rate on Instagram across all accounts?

The average monthly story completion rate on Instagram is 87.3%. If you would like to see how your account compares, log in to your Flick account or start your free trial.

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