Frequently asked questions
Hopefully your answer is covered below, but if you would like any extra help we have lots of resources available on our blog.
The "Completion Rate" metric is calculated by dividing the number of people who finished viewing a story by the number of people who viewed the story.
To improve your story completion rate, you need to study what kind of story content is causing your audience to drop off. You can read more about this here.
The average monthly story completion rate on Instagram is 87.0%. If you would like to see how your account compares, log in to your Flick account or start your free trial.
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