Frequently asked questions
Hopefully your answer is covered below, but if you would like any extra help we have lots of resources available on our blog.
The "Engagement Rate" metric is the total amount of Instagram users who like, comment or save a post, divided by the total amount of users who saw that post.
To improve your posts' engagement rate, you need to cultivate a relationship with your audience and write compelling CTAs. You can read more about this here.
The average monthly "Engagement Rate" on Instagram is 16.3%. If you would like to see how your account compares, log in to your Flick account or start your free trial.
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