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Reach Rate

Reach Rate on Instagram: Everything you need to know.

The "Reach Rate" metric is the total amount of Instagram users who like, comment or save a post divided by the total amount of users who saw that post.

Has Reach Rate on Instagram changed over time?

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DateReach RateChangeAccounts

December, 2021

60.54%

-18.11%

11,492

November, 2021

73.94%

+1.99%

8,469

October, 2021

72.49%

+24.19%

9,525

September, 2021

58.37%

-14.85%

8,758

August, 2021

68.55%

-1.34%

8,544

July, 2021

69.48%

-12.56%

8,752

Frequently asked questions

Hopefully your answer is covered below, but if you would like any extra help we have lots of resources available on our blog.

What is the "Reach Rate" metric?

The "Reach Rate" metric is the total amount of Instagram users who like, comment or save a post divided by the total amount of users who saw that post.

How can I improve my Instagram account's "Reach Rate"?

To improve your posts' reach rate, you need to develop a long term content strategy and engage with your follower base. You can read more about this here.

What is the average monthly "Reach Rate" on Instagram across all accounts?

The average monthly reach rate on Instagram is 60.5%. If you would like to see how your account compares, log in to your Flick account or start your free trial.

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