Open Benchmarks

Your single source of truth for Instagram, powered by 35,000+ Instagram accounts.

See how you stack up against similar accounts, identify opportunities for growth and stay up to date with changes to Instagram's Algorithm.

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Account Performance

Follower Growth Rate
Conversion Rate
Click Through Rate
Reach & Impressions
Profile Activity

Feed & Story Posts

True Engagement Rate
Reach Rate
Posting Frequencies
Avg. Post Reach
Avg. Eng. Per Post

Hashtag Performance

Rank Ratio
Hashtag Usage
Total Time Ranking
Unique Hashtags Used

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See how you compare to accounts like yours.

Spot where you're out-performing the competition, and identify opportunities for growth in the areas you're under-performing.


Stay up to date with Instagram's Algorithm.

Feel as if your engagement has dropped, or something isn’t going as planned? Now you can check if it's a widespread trend.

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