How to encourage UCG?

1. Social media contests are a great way to get content from your followers. You can ask customers to ‘share a photo of them using X product for the chance to win a prize.’

2. Create a brand hashtag and encourage your customers to share photos/videos of them using your product or service.

You can repost UCG across your social media account but always remember to ask the creator for permission first and give proper credit by tagging them in the post.

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An example of UCG

Technology company, GoPro, is known for using 100% UCG on its brand Instagram page. All of the content the brand shares was created by GoPro users.

Why is UCG important?

UCG is a very effective marketing method because it is authentic. As the person posting this content (likely a customer) is not a member of your business actively trying to sell the product, this content comes across as more genuine and honest.