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GlossarySnapchat

Snapchat

What is Snapchat?

Snapchat is a social media app which gained popularity for allowing users to send and receive time-sensitive videos and photos (known as snaps) which disappear after the time limit expires and then become inaccessible.

What features does Snapchat have?

Snap Stories – these are a series of videos/ images which are shared with all of your followers. Unlike regular snaps, stories can be replayed several times and disappear after 24 hours. 

Snap Map – with this feature, you can share your location with your friends and scroll around a map to see where your friends are at that current moment (if they have location enabled).

Filters – these are overlays that you can add to your Snaps. They can range from geo-tagged location filters to special celebration filters for holidays, and more.

Lenses – to make snaps more exciting, you can add AR-based special effects which can be accessed by going to the camera view, long-pressing on your face and they will appear at the bottom. One of the most popular original lenses was the dog sticking out its tongue which moves as you stick your tongue out.

Chat – You can use this feature to chat directly with another user or a group of users. You can share Bitmoji stickers here, videos, photos or simply type. You also have the option of starting a live video call through chat. 

Spotlight – this is where you can share your video content with a public audience.

Memories – this is where your Snaps and Stories are saved for later viewing. They can only be seen by you and no one else.

Discover – this is a section within the app where brands and publishers share stories and news-based content.

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How to create a Snapchat business account

Download the Snapchat app and create a regular account using your first and last name but choose a username that represents your business. Make sure you think long and hard before picking a username as this cannot be changed later, in order to get a new username, you would have to create a new account.

Once this account has been set up, you can head to the Snapchat business website where you can log in and add business details, and voila! You have a business account.

How to add business location on snap map

If you’re a business looking to add your location on Snapchat, here’s the step-by-step process on how to do just that:

  1. Log in to create.snapchat.com

  2. Click your username and select your ad account

  3. Click the hamburger icon in the top corner and click “My Locations”

  4. Click “All Locations”

  5. Click the name of the location you want to update

  6. Update the location with the name, city, state, and zip code.

  7. Click “Update” to save

How to remove a business location on snap map

If you’re a business looking to delete your location on Snapchat, here’s the step-by-step process on how to do just that:

  1. Log in to create.snapchat.com

  2. Click your username and select your ad account

  3. Click the hamburger menu and select “My Locations”

  4. Click on the name of the Package you’d like to edit

  5. Select the location(s) you want to delete

  6. Click “Delete” to save your changes

How to use Snapchat

When you log into the app, the first thing you will see is the camera screen, which you can think of as your home screen.

  • Swipe left for the chat feature

  • Swipe right for stories

  • Swipe up for memories

  • Swipe down for search

Press and hold your face on the screen to access the lenses, they will appear at the bottom of the screen.

On the right side of the camera screen is a toolbar that will help you with camera settings adjusting the flash, front or back-facing camera, self-timer, and more.

To view your profile, click on your avatar or Bitmoji on the top left. From here you can access settings, view your friends, and more.

On the bottom right, you will see a location pin, this is where you can access the Snap Map feature.

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