How can you calculate share of voice?

To calculate share of voice, you first need to determine the total size of the market or industry that you are interested in. Then, you need to determine the total amount of advertising or marketing spending for that market or industry. Finally, you can calculate the share of voice for a specific brand or company by dividing their advertising or marketing spending by the total size of the market or industry and expressing the result as a percentage.

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What are the pros of measuring share of voice?

There are several potential advantages to measuring share of voice in marketing and advertising. Some of the main benefits include:

1. It provides a useful benchmark for comparing the relative sizes of different brands or companies in a particular market or industry. This can help businesses to understand their position in the market and identify potential areas for growth.

2. It can be used to track changes in a brand's share of the advertising market over time, allowing businesses to monitor the effectiveness of their advertising campaigns and make adjustments as needed.

3. Share of voice can be a useful indicator of a brand's overall visibility and prominence in the marketplace. By tracking changes in share of voice, businesses can gain insights into the impact of their advertising efforts on consumer awareness and perceptions of their brand.

4. Share of voice can be a valuable metric for evaluating the success of a brand's advertising strategy. By comparing share of voice to other metrics such as sales or market share, businesses can gain insights into the effectiveness of their advertising efforts and make informed decisions about future investments in advertising.