Lead vs. Qualified Lead

A lead is someone who has had any sort of interaction with your company, perhaps they do or do not become a customer. A qualified lead is someone who has met the necessary criteria to get to the next stage down the marketing funnel and be passed along to the sales team.

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How to bring in qualified leads

• Create a relationship between the sales and marketing teams with open communication and alignment

• Establish key definitions and characteristics that make up a qualified lead for example

  • What type of marketing or social media content should be engaged with to define someone as a qualified lead?

  • What traits and demographics does a qualified lead have?

Why are qualified leads important?

Identifying qualified leads can save you time as a business as once a lead has been qualified, you can put your marketing and sales efforts into talking to them – the ‘right’ people who have the intention to buy. Qualified leads are more likely to turn into conversions.