What are the benefits of a PPC Campaign?

• They are cost-effective, you only pay if a user clicks on your ad which brings them through to your website, then it is up to you to have the right content in place, friendly-useability, and clear navigation to encourage that person to purchase.

• PPC ads help you rank on SERP.

• Data received from PPC ads can help inform and improve your EO strategy.

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PPC Campaigns vs SEO

SEO is the organic method of optimizing your website or webpage to rank on a SERP. With PPC ads, you are paying to have your website rank high on SERP and are paying for each person that clicks through as a result of this.