Best Strategic Marketing Tools in 2024
Explore the best strategic marketing tools of 2024. Discover features, pros, cons, and pricing to enhance your marketing strategy and achieve success.
Posted 1 month ago
Written by
Mackenzie TaylorPosted 1 month ago
If you want to get anywhere in marketing in 2024, you need to know about strategic marketing. It’s the backbone of any successful business—guiding crucial tasks like market analysis, competitive analysis, and brand positioning. Having a tool in your back pocket to help you succeed with strategic marketing is essential as it will be your roadmap to success in a competitive market.
At Flick, our experience in crafting strategic marketing campaigns powered by our AI insights and strategies means that we are the perfect partner to help you be more successful. We’ve put together a list of the best strategic marketing tools to transform your marketing efforts, starting with us.
Jump to a section ✨
- What is a Strategic Marketing Tool?
- Why Would I Need a Strategic Marketing Tool?
- When Should I Use a Strategic Marketing Tool?
- How Do Strategic Marketing Tools Enhance Brand Positioning?
- Can Strategic Marketing Tools Help in Measuring ROI?
- Can I integrate multiple strategic marketing tools to streamline my marketing efforts?
How to Choose the Best Strategic Marketing Tools for You
Selecting the right strategic marketing tools is pivotal. Consider features that align with your business goals, a budget that fits your financial plan, seamless integration with your existing systems, compatibility across various platforms, and an intuitive user experience. Here are key aspects to guide your choice:
- Feature-Richness and Customization: Look for tools that offer a wide range of features and customization options to tailor your marketing strategies effectively.
- Budget-Friendly Options: Identify tools that offer the best value for your investment without compromising on quality and functionality.
- Integration and Compatibility: Ensure the tools you choose can seamlessly integrate with your existing systems and are compatible across various platforms.
- User Experience and Support: Opt for tools with an intuitive interface and robust customer support for a hassle-free experience.
10 Best Tools for Strategic Marketing Tools in 2024
Having the right tools at your disposal is crucial. From content creation to analytics, the right strategic marketing tools can make a significant difference in your campaign’s success. Here, we explore the top 10 tools in the strategic marketing category, each offering unique features and benefits to enhance your marketing efforts in 2024.
1.Flick
Flick stands out in the strategic marketing tools category, particularly for its AI-driven insights and content strategies. It’s designed to assist in crafting strategic marketing campaigns, with a special focus on social media. Flick’s Hashtag Tool is particularly noteworthy, helping users to increase their online visibility effectively.
The platform is user-friendly, making it accessible for both beginners and experienced marketers. However, users should be aware that its focus is primarily on social media marketing, which might limit its applicability to broader marketing strategies.
“Without Flick, I wouldn’t be able to run and grow my business or personal brand the way I am. Whether it’s planning my posts ahead of time, or finding niche hashtags quickly, Flick helps me achieve my goals faster than ever before – it’s a must have platform for any business or brand that values their time and wants to leverage social effectively.” -Benjamin Leavitt, Instagram Coach & YouTuber
Key Features
- Social Management
- Content & Collaboration
- Easy-to-use interface
- Great hashtag research tools
- AI tools to help generate post ideas
- 24/7 customer support team
- AI tools that write in your brand voice
- Access to a free AI caption generator
Pros
- Simple and straightforward setup
- Multi-account management
- Easy to use post-scheduling
- Auto-publishing across multiple platforms
Cons
- No Twitter or YouTube integrations
- AI not on mobile app
- Some generated hashtags might be irrelevant
Pricing
Flick offers a range of pricing plans, from $14/month to $67/month, catering to different needs and budgets, making it a valuable investment for those looking to enhance their strategic marketing efforts.
Best for
Flick is ideal for small businesses, individual influencers and creators, such as bloggers, YouTubers, and podcasters, looking to streamline their social media marketing and content creation processes.
2.Sprout Social
Sprout Social is a comprehensive social media management platform designed to enhance the value businesses and agencies derive from their social media efforts. It stands out for its unified message inbox, allowing users to manage all company mentions in one stream, which is a significant time-saver. The platform is packed with features for scheduling content, tracking campaigns, and analyzing social media sentiment and analytics. Users particularly appreciate the daily utility of Sprout Social in managing their social media tasks effectively.
However, there are some considerations to keep in mind. The pricing is on the higher side, which might be a deterrent for smaller businesses or individual users. Additionally, while customer support is generally helpful, there can be delays in response times. Another limitation is the lack of native support for every social network, which might restrict its utility for some users.
“A great tool for small teams, but it has room to grow.” – Skylar B., Small Business Owner
Key Features
- Social Management
- Reports & Dashboards
- Social Analytics
- Channels
- Content & Collaboration
- Monitoring & Listening
- Data Management & Analysis
Pros
- Unified message inbox for all company mentions
- Extensive scheduling, tracking, and analytics features
- Daily usage by teams for effective social media management
Cons
- Higher pricing compared to some competitors
- Sometimes slow customer support response
- Lacks native support for every social network
Pricing
Sprout Social’s pricing ranges from $249/month to custom pricing, reflecting its comprehensive suite of features and targeting businesses that require a full-fledged social media management tool.
Best for
This tool is ideal for businesses of all sizes in various industries, especially those needing a comprehensive tool with a strong focus on analytics and reporting.
3.Unbox Social
Unbox Social is a unified social media platform that caters to brands and agencies of all sizes. It uniquely combines Influencer Marketing, Competition Tracking, and Social Media Analytics into a single, streamlined service. This all-in-one approach is particularly beneficial for users who require a comprehensive overview of their social media landscape, including insights into competitor strategies and influencer performance metrics. The platform is praised for its data-driven approach, offering detailed analytics that help users make informed decisions. Its user interface is straightforward, making it accessible even for those relatively new to social media management tools. Additionally, customer support is noted for being responsive and helpful, enhancing the overall user experience.
However, there are some limitations to consider. Unbox Social is not a free tool, and some of its more advanced features are only available on higher-tier plans, which might be a constraint for smaller businesses or startups. Additionally, the platform can be somewhat challenging for beginners, requiring a learning curve to fully leverage its capabilities.
“This tool is not perfect, but it’s beneficial.” – Xig.e, Social Media Analyst
Key Features
- Social media scheduling
- Influencer tracking
- Competition tracking
- Social media analytics
Pros
- Comprehensive analytics
- User-friendly interface
- Excellent customer support
Cons
- Not free and more complex for beginners
- Some features limited to higher-tier plans
Pricing
Pricing ranges from $9/month to $129/month, catering to small businesses and teams across various industries.
Best for
Small businesses and teams in industries like restaurants, retail, and professional services.
4.Planoly
Planoly is a visual planner and scheduler, primarily focused on Instagram but also supporting other platforms like Facebook, Pinterest, and Twitter. Its user-friendly interface allows for easy planning and scheduling of posts, making it a favorite among influencers, small businesses, and individuals who prioritize visual content.
Planoly also offers analytics to track engagement and performance. However, its limitation to the last 18 posts for viewing and lack of direct client collaboration features can be a drawback for larger teams or agencies.
“Easy to use and schedule media in advance” – Michelle D., CEO and Founder
Key Features
- Monitoring & Listening
- Data Management & Analysis
Pros
- Visual and user-friendly
- Affordable pricing
- Efficient content scheduling and auto-posting
Cons
- Limited to viewing the last 18 published posts
- No direct client collaboration
- Limited platform connectivity
Pricing
Planoly’s pricing ranges from $13/month to $43/month, making it an affordable option for individuals and small businesses.
Best for
Ideal for individuals and small businesses with a focus on Instagram marketing.
5.Sendible
Sendible is tailored for businesses and agencies managing multiple social media accounts. It offers a balanced mix of features like queue management, content scheduling, and detailed analytics. The platform shines in its ability to manage and monitor various social media channels from a single dashboard, making it a time-saver for busy marketers. While its desktop interface is praised for its ease of use, the mobile app could use some improvements.
Key Features
- Social Management
- Reports & Dashboards
- Social Analytics
- Content & Collaboration
- Monitoring & Listening
- Data Management & Analysis
Pros
- Affordable with a wide range of features
- Effective for managing multiple social media channels
- User-friendly desktop interface
Cons
- Occasional post rejection issues
- Mobile app could be improved
Pricing
Pricing ranges from $29/month to $750/month, catering to businesses of all sizes.
Best for
Suitable for businesses of all sizes needing a comprehensive tool with a focus on collaboration and reporting.
6.Vista Social
Vista Social is a comprehensive and budget-friendly social media management tool. It covers a wide range of functionalities, including content scheduling, social listening, and reporting. While it offers a user-friendly setup and effective team management tools, some users might find its user interface (UI) a bit confusing. The lack of a professional-looking mobile app and reporting PDFs might also be a drawback for some users.
“Managing multiple clients just got easier!” – Millicent V.
Key Features
- Schedule of content
- Managing conversations through a universal inbox
- Managing reviews
- Social listening and reporting
Pros
- Easy setup and scheduling feature
- Comprehensive social media management capabilities
- Effective team management tools
Cons
- Confusing UI
- Lack of a professional-looking mobile app
- Reporting PDF lacks a professional look
Pricing
Pricing ranges from $15/month to custom pricing, tailored for small businesses and teams.
Best for
Ideal for small businesses and teams needing a comprehensive social media management tool.
7.SocialPilot
SocialPilot is designed for growing businesses and agencies, offering features like scheduling, analytics, and a social inbox. It stands out for its single interface that manages multiple social media accounts, making it a powerful tool for agencies. The platform offers robust analytics and collaboration features, although it falls short in providing detailed Instagram analytics and lacks a complete free plan.
“Efficient tool that just works” – Vincent T., CEO / Digital Marketing Director
Key Features
- Social Management
- Reports & Dashboards
- Social Analytics
- Content & Collaboration
- Planning
Pros
- Single interface for all social networks
- Powerful collaboration features
- Efficient post creation, curation, scheduling, and publishing
Cons
- Limited Instagram analytics
- Incomplete free plan
Pricing
Pricing ranges from $30/month to $200/month, suitable for agencies and teams managing multiple accounts and clients.
Best for
Ideal for agencies and teams in all industries managing multiple social media accounts and clients.
8.Loomly
Loomly is an all-in-one social media management platform that is popular among marketing teams and agencies. It focuses on functionality, offering a clean interface and integration with a wide range of platforms. Loomly is particularly effective for small businesses and teams, though it could benefit from more robust editing features. The platform’s occasional glitches in the scheduling feature might concern some users.
“One-stop shop for all social media management needs” – Jessica N., Mid-Market
Key Features
- Social Management
- Reports & Dashboards
- Social Analytics
- Content & Collaboration
Pros
- Clean and user-friendly interface
- Wide range of platform integrations
- Effective for small businesses and teams
Cons
- Limited editing features
- No free plan available
- Occasional glitches in the scheduling feature
Pricing
Pricing ranges from $35/month to $249/month, targeting small businesses and marketing teams.
Best for
Ideal for small businesses and marketing teams looking for a practical and functional social media management tool.
9.Buffer
Buffer is renowned for its simplicity and effectiveness in scheduling and analytics. It’s particularly popular among small businesses and individuals for its user-friendly interface and affordable pricing. Buffer offers a comprehensive suite of tools for social media management, although some users might find its analytics less detailed compared to other platforms. The limited features in its free version and the absence of a native video publishing feature are potential drawbacks. Despite these limitations, Buffer remains a strong contender for those who prioritize simplicity in their social media strategy.
Key Features
- Social Management
- Reports & Dashboards
- Social Analytics
- Content & Collaboration
Pros
- Simple and intuitive interface
- Affordable pricing
- Effective scheduling and analytics tools
Cons
- Less detailed analytics
- Limited features in the free version
- No native video publishing feature
Pricing
Pricing ranges from $15/month to $99/month, making it an affordable option for small businesses and individuals.
Best for
Ideal for small businesses and individuals focusing on simplicity and effectiveness in their social media strategy.
10.Hootsuite
Hootsuite is a robust and popular social media management tool known for its comprehensive features. It’s suitable for businesses of all sizes, excelling in managing multiple social media accounts and providing detailed analytics. Hootsuite’s wide range of features makes it a scalable solution for businesses and agencies. However, some users may find its interface less intuitive, and the pricing is on the higher side compared to other tools. Occasional glitches in the scheduling feature might also concern some users.
“Great Functionality, but One of the More Expensive Options” – Dr. April M., Business Consultant & Professional Speaker
Key Features
- Social Management
- Reports & Dashboards
- Social Analytics
- Content & Collaboration
- Monitoring & Listening
Pros
- Comprehensive feature set
- Scalable for businesses of all sizes
- Effective for managing multiple accounts
Cons
- Less intuitive interface
- Higher pricing
- Occasional glitches in the scheduling feature
Pricing
Pricing ranges from $29/month to custom pricing, suitable for businesses and agencies needing a comprehensive social media management solution.
Best for
Ideal for businesses and agencies of all sizes looking for a comprehensive and scalable social media management tool.
Get the Best out of Strategic Marketing Tools
Choosing the right strategic marketing tool is just the beginning. To truly harness their power, follow these steps:
- Understand Your Marketing Goals: Clearly define what you want to achieve with your marketing efforts.
- Utilize Data-Driven Insights: Leverage the AI-driven insights provided by tools like Flick to refine your strategies.
- Regularly Review and Adapt: Continuously monitor your campaigns and be ready to adapt based on performance data.
Explore more insights for deeper understanding and strategies, visit Flick’s Platform.
Frequently Asked Questions
What is a Strategic Marketing Tool?
A strategic marketing tool is essentially a specialized platform or software that serves as a crucial aid for businesses in their marketing endeavors. It is designed to streamline the entire process of marketing, from the initial stages of planning and strategy formulation to the execution and subsequent analysis of marketing campaigns. These tools offer valuable insights, automate repetitive tasks, and provide comprehensive data, enabling businesses to make informed decisions, optimize their marketing efforts, and achieve their desired outcomes with greater efficiency and effectiveness.
Why Would I Need a Strategic Marketing Tool?
A strategic marketing tool is indispensable for efficiently organizing and managing your marketing activities, enabling you to navigate the complexities of modern marketing with ease. It provides deep insights into market trends and customer behaviors, allowing you to tailor your strategies to the specific needs and preferences of your target audience. Moreover, these tools facilitate data-driven decision-making, ensuring that every marketing move is backed by solid data, thereby significantly enhancing the effectiveness of your campaigns and driving better business outcomes.
When Should I Use a Strategic Marketing Tool?
A strategic marketing tool is most effective when you are in the process of planning and executing marketing campaigns, as it can provide comprehensive support and insights for each stage of your campaign. It’s particularly valuable for analyzing current market trends and tracking competitor activities, offering a competitive edge by keeping you informed about the industry landscape. Additionally, such tools are crucial for optimizing your brand’s positioning in the market, helping you to identify and capitalize on unique branding opportunities and tailor your messaging to resonate with your target audience.
How Do Strategic Marketing Tools Enhance Brand Positioning?
Strategic marketing tools enhance brand positioning by offering deep insights into market trends, customer preferences, and competitive landscapes. This allows businesses to tailor their branding strategies to resonate more effectively with their target audience.
Can Strategic Marketing Tools Help in Measuring ROI?
Absolutely. Strategic marketing tools are essential for measuring the return on investment (ROI) of your marketing campaigns. They provide detailed analytics and performance metrics, enabling businesses to evaluate the effectiveness of their strategies and make data-driven decisions for future campaigns.
Can I integrate multiple strategic marketing tools to streamline my marketing efforts?
Yes, many strategic marketing tools offer integration capabilities, allowing you to connect them with other platforms or tools to create a unified marketing ecosystem. By integrating multiple tools, you can automate processes, consolidate data, and gain deeper insights into your marketing performance.
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