Learn đź“š
BlogInstagram Analytics

The Best Time to Post on Instagram in 2022

If you’re struggling to figure out when to post on your account, we’ve broken down the best times to post on Instagram so you can reach your followers when they’re most active.

Posted 3 months ago

Written by

Mackenzie Taylor
Posted 3 months ago
If you’re struggling to figure out when to post on your account, we’ve broken down the best times to post on Instagram so you can reach your followers when they’re most active.
The dreaded question while scheduling your content for Instagram: What’s the best time to post so the most amount of people possible will see this? We’ve been there. Trying to figure out the time when your followers are most engaged can be tricky … Are they more likely to comment and reply in the mornings? Afternoons? Late at night? If you’re struggling to figure out when to post on your account, we’ve broken down the best times to post on Instagram so you can reach your followers when they’re most active.
best times to post on instagram

What is the best time to post on Instagram?

The best day to post on Instagram is Wednesday between 9-11 am CST.* It’s also been shown that posting early in the morning (6 am) can have a huge jump in engagement, as people tend to check their Instagram account as soon as they wake up in the morning.
While it used to be the best bet to post AS SOON as your audience was most active, it’s definitely not the only factor that contributes to engagement. It was thought that the most interactions a post got in the first 30 minutes determining how it ranked in a feed, yet according to Adam Mosseri (head of Instagram), “the feed is roughly, but not strictly, chronological.” While a post can show up in your feed before a more recent one, it’s based on if that post has a higher interest to that user over the other.


View this post on Instagram


A post shared by Adam Mosseri (@mosseri)

After a period of time, however, the interest factor is outweighed and the algorithm will start showing you newer posts. So what does that mean for posting? While Wednesday between 9-11 am is a great time to post, what about the other days? According to Hootsuite and Sprout Social stats, posting early in the morning around 6 am is another great time to post on Instagram. While a number of your followers might not be up yet, it’ll likely be at the top of their feed when they log in for their early morning scroll.
*According to data collected from Hootsuite and Sprout Social.

Taking the Stress Out Of Scheduling Posts On Instagram

flick's best time to post
Flick’s Scheduler makes it easy to post during the top times of the day.
Now that you know the best time to post on Instagram, you need to make sure that you can keep up with that schedule. There is just one problem – life can get in the way. Therefore, you need to make sure that you can automate the scheduling of your Instagram posts in order to get the best level of engagement.
This is where Flick’s Scheduler app comes in handy. With Flick’s Scheduler, you simply create your posts and then send them to the schedule app to be posted at the times when you will get the best engagement.
This allows you to stay on top of your Instagram posting schedule even if you have unexpected interruptions in your day. Additionally, you don’t want to spend all day having to go to your Instagram app to post at just the right time. Here are some tips on how to make the most of the scheduler function:

Create a batch of posts

Batch scheduling will ensure that you consistently publish content, stay on top of your content calendar, and focus on other tasks throughout the week. From there, you simply sit back for a few weeks and monitor the engagement. This will take lots of stress out of your life.

Adjust your schedule to optimize engagement

You may notice that certain times may lead to better engagement. While we have laid out some of the best times to post on Instagram, you will want to make your own adjustments to see what works best with your account.

Don’t be afraid to experiment a little

Finally, if you have some extra posts ready to go, then don’t be afraid to experiment with some different times to post. You may be surprised by the types of engagement that you may get by posting during certain times of the day.

Instagram Analytics

Grow your account with best-in-class Instagram Analytics.


When are more people on Instagram?

One of the most asked questions is when more people are on Instagram and that can change quite a bit depending on where in the world the person lives. However, the habits of people state-by-state and country-by-country are pretty similar.
  • Posting early in the morning will generate some of the highest engagement for your account because people usually check their phones right when they wake up.
  • Posting in the afternoon (11 am-3 pm) during the weekday can also cause an increase in engagement because people are checking their phones during lunch (or while at their desk trying not to fall asleep!) and are running out of energy to focus solely on work.
  • As for the weekends, posting in the late morning when people are with their friends for bottomless brunch is always a good call. I mean, who hasn’t scrolled through their Instagram feed while out with friends?

How to find the best time to post on Instagram

While it’s nice to know on average when users across the board are most active on Instagram, it’s even more important to know when YOUR followers are most engaged. Some of the key things to do when you’re trying to figure out the best times to post for yourself?

Look at your best posts from the past

What time did you post that photo? What day was it posted? As we’ve mentioned before, take a look at your analytics either on Instagram Insights or Flick’s analytics page to determine the most successful posts. Are there any patterns across the board for your highest engaged photos? Start keeping track of that information to build an idea of when the best time to post for your audience.

Check out others who are killing it

Be sure to check out the people you consider to be your competitor and do an analysis on their top-performing posts. What time are they posting? What day of the week? Are they doing something completely different from your own strategy? One of the most important things when it comes to being seen on Instagram (or social media in general!) is to be sure to keep an eye on the competition. Sometimes you learn new tricks of your trade and sometimes you learn what NOT to do. It’s all useful and can majorly up your own strategy online.

Test, test, test

There’s nothing like a good test to make sure that you’re getting the most out of your content. Whether that’s testing new timings, different captions, days of the weeks, etc, it’s always important to continue to test ideas when it comes to your online strategy. While your content can be doing well, are you sure it’s doing the best it can? Without testing, you’ll never truly know.

Post in your audience’s time zone.

Being sure to post content in your audience’s time zone is incredibly important for engagement. You wouldn’t want to post something that might be 9 am your time, but 3 am for your audience.

Flick’s Best Time To Post Feature Makes It Even Easier For You

best times to post on instagram
Flick’s Best Time To Post helps you put your best posts at times when you will get the best engagement rates.
You will want to optimize your Instagram posting times in order to get the best engagement. With Flick’s Best Time To Post feature, your past Instagram posts are rated by their engagement. This will make it easy for you to analyze when you should be timing your posts in the future.

How it works:

With this feature, your post times will receive a star rating. Post times that have the lowest engagement rate will receive one star. Post times with the highest rate receive five stars. This will help you see the best times of the day and best days of the week to schedule your most important Instagram posts.

Here’s an example:

Let’s say that you are posting three times a day using Flick’s scheduler function. Your current schedule has you posting at 9AM, 2PM and 8PM. Looking at your past month’s performance, you discover that you are getting your best engagement on Friday and Saturday evening.
With that knowledge in mind, you may want to consider saving your best posts for that time of day. Perhaps you may want to reserve your Friday and Saturday evening Instagram posts for promoting a product or service that you would like to offer your audience.

The great thing about the Best Time To Post feature is that it begins to take the guesswork out of what is working for your account. As you begin to organize and put your best posts during the most engaged times of the day and the week, you can begin to really prioritize your posts.
Here’s another tip, take your Best Time to Posts and use that time to really engage with your audience. Going back to the example, if you are getting the most likes and comments on Friday and Saturday night, then you may want to spend an hour responding to comments. Additionally, you may want to consider these times to go on Instagram live and engage with your audience.
As you can see, Flick’s Best Time To Post feature can really transform the way that you engage with your audience and it can lead to transformative growth for your Instagram account.
Here at Flick, a lot of our audience is in the US so we make sure to keep our timings around the US time zones.
flick's time to post on instagram
However, if you don’t have the time or resources to test your content by yourself, using Flick’s analytics will help you estimate exactly what time to schedule your content each day. In your analytics, you can get a breakdown of exactly what time most of your followers are online and when they are more likely to engage with your content.

How to make the most out of your best time to post on Instagram

Once you’ve figured out the best time to post for your personal Instagram account, it’s time to get your content strategy on point to make sure you’re making the most out of your account.
So how do you do this? By ensuring all of the content you’re putting out there is doing one of these things:

1) Posted during your prime time.

Making sure that your Instagram post is going live on your feed at the time you’ve discovered is best for you is PARAMOUNT. Why in the world would you spend so much time collecting data for your account and not post at the best time possible? Answer: You wouldn’t.When you post to your feed during a prime time, and it gets a lot of engagement, Instagram will bump your post higher up users’ feeds. Not only that, but it could end up in the Instagram Explore page if you’re getting enough attention. So always post at the most optimal times and you may be rewarded.

2). Start posting videos!

We know that switching to video-related content on Instagram can be a tough transition for some, but it’s SO important to start posting videos on IG. When posting a Reel or IGTV, be sure you’re posting it at an optimal time because, as stated before, Instagram is prioritizing videos at the moment and you could go viral if you choose your timing wisely enough.
instagram planner flick

Making Sure Your Future Posts Look Their Best

Flick’s Instagram Feed Preview shows you how future posts will appear on your timeline
On Instagram, it is all about aesthetics. Therefore, you want to make sure that your posts go up at the right time and that they all mesh together properly. Once you have set up your future posts, you can use the Instagram Feed Feature to see how your post will appear on your account.

So what does this have to do with Instagram posting time?

Chances are that you are going to create your posts ahead of time and then use Flick’s Best Time To Post to arrange your schedule. However, some of your posts may not make any sense during certain times of the day, or the batch of scheduled posts may not look aesthetically pleasing in your feed. For instance, let’s say your best time to post is in the evening and you have daylight-themed photos. Your Instagram Feed Preview will help you create a look that works well with your posting time.
Additionally, as you arrange your posts, you want to make sure that you don’t have two similar-looking posts next to each other. For instance, you may have four food posts in your weekly upload set. However, you don’t want all four food posts to appear right next to each other. With Instagram Feed Preview, you will have an easy way to see how your Instagram feed will look over the next couple of days.
Here are some helpful tips on how to make the most of Instagram Feed Preview:
  • Make sure there is a proper balance of images – You may want to balance out photos of places along with photos where you appear in the photo. This will make sure that your Instagram account is properly branded with your face so people remember whose account they are viewing.
  • Consider colors – Some colors clash while others complement each other. As you time your posts, use Instagram Feed Preview to ensure that red and green colors are not on top of each other. Some complementary color combinations include orange and blue along with red and white.
  • Compare next week’s post to last week’s post – While you want your Instagram account to evolve, you don’t want it to change too radically. Make sure that your upcoming weekly posts look somewhat connected to last week’s posts.

Important Instagram stats to think about before posting

73% of 18-29-year-olds use Instagram every single day, with roughly 53% visiting the app several times a day.
In 2020, users spent an average of 30 minutes on Instagram daily (a four-minute increase from 2019).
Over 1 billion people use Instagram every day. single. month. That’s a lot of people…
If you’re looking for even more ways to track your analytics and know exactly the right time to post on your Instagram account, be sure to check out our latest blog post all about Instagram Analytics tools you should be using.
Want to go deeper into the analytics you have and everything they mean for you and your overall online strategy? We broke down all the Instagram Analytics you need and why they’re important to your strategy in our Ultimate Instagram Analytics Guide.

Instagram Analytics

Grow your account with best-in-class Instagram Analytics.



What is the best time to post on Instagram?

Taking the Stress Out Of Scheduling Posts On Instagram

When are more people on Instagram?

How to find the best time to post on Instagram

Flick’s Best Time To Post Feature Makes It Even Easier For You

How to make the most out of your best time to post on Instagram

Talk Social To Me

Get the latest social media gossip, memes, news and tips sent straight to your inbox.

More articles related to
Instagram Analytics

The Best Way to Measure Instagram Story Analytics

Measuring Instagram Story analytics can help you grow on Instagram by understanding the best formats for your individual profile performance.

Julia Cohen

5 months ago

NEW! Open Benchmarks for Instagram Analytics

Open Benchmarks is a free resource you can use to uncover areas you’re succeeding in and other places that could use some extra love and attention to help your account grow.

Sam King

1 year ago

Instagram Reels Analytics in Flick (NEW)

Instagram Reels analytics has officially landed! Start tracking all the metrics you need for your Instagram Reels over on Flick today!

Mackenzie Taylor

2 months ago

Return to Blog Home

All-in-one Instagram Marketing Platform.


Instagram Hashtag ToolInstagram SchedulerInstagram Analytics ToolHashtag SearchHashtag ManagerBanned Hashtag CheckerInstagram Analytics ReportingInstagram Hashtag TrackerInstagram Feed Planner

2022 Flick.tech LTD. All rights reserved.