Instagram Now Allows Boosting of Reels

It’s finally here! Instagram now allows boosting of Instagram Reels! Learn which Reels are eligible and how to boost.

Posted 1 year ago

Written by

Mackenzie Taylor

Posted 1 year ago

For those of you who create ads on Instagram, it’s time to rejoice! You can now start boosting your Reels!

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A post shared by Instagram for Business (@instagramforbusiness)

As Instagram works harder and harder to get people to use Reels on their platform, being able to boost and use Reels as an ad is a huge step for most businesses and creators to get their content in front of more people.

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How can you boost an Instagram Reel?
Will boosted Reels appear in Instagram Feeds?
What Reels are eligible for boosting?

As explained by Instagram:

“Reels is our fastest-growing format and an important part of Instagram, as more people watch Reels to be entertained, go deeper with their interests, or discover new businesses. Today, we’re announcing that businesses can now boost their reels to turn them into ads for the opportunity to reach new audiences and drive more engagement.”

How can you boost an Instagram Reel?

Boosting a Reel is similar to how you boost any of your other posts on Instagram. There will now be a “boost” option on the bottom of the eligible Reel where you can then go through all the prompts to create an ad for the Reel.

Will boosted Reels appear in Instagram Feeds?

Yes! Instagram has confirmed that boosted Reels will appear in your feed, Stories, Reels tab, and even on the Explore page!

What Reels are eligible for boosting?

If you want to boost your Reels, your video has to be less than 60 seconds and have a 9:16 aspect ratio.

Sadly, if you have any copywriter music, GIFs, interactive stickers, or filters, you won’t be able to boost your Reel. Not only that, but if you’ve shared the Reel on Facebook, it’s also not eligible. Weird, we know.

Anything else is fair game.

So go forth and start boosting, our friends.

Content

How can you boost an Instagram Reel?

Will boosted Reels appear in Instagram Feeds?

What Reels are eligible for boosting?

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