How to Calculate Engagement Rate on Instagram
Not sure how to calculate the engagement rate on Instagram? Read this installment of our Instagram toolkit to find out the formula!
Written by
Julia CohenJump to a section ✨
What is engagement rate on Instagram? 🤔
Why is engagement rate important? 🏆
View this post on Instagram
What is included in ‘engagement’? 👀
- Likes
- Comments
- Saves
- Shares
- DMs
- Link clicks
- Profile visits
- Sticker taps
- Email clicks
- Retweets
- Reactions
What is a good engagement rate on Instagram? ✅
How do you calculate total engagement rate manually? 👀
How to calculate average engagement rate manually✒️
Best Practice for Calculating Engagement Rate
- Average engagements per post: the average amount of engagement you get across all posts in a given time period
- Average reach per post: the average amount of reach you get across posts in a given time period.
- Number of posts: the total amount of feed posts you made in a given time period.
- Reach rate: the average reach of your feed posts, compared to the number of followers you have in a given time period.
What engagement rate tools can you use? 🛠
How to benchmark your engagement rate with similar accounts 👩👩👧👦
The Only Instagram Reels Guide You’ll Ever Need
Your definitive guide to ensuring your Instagram Reels are helping you organically reach more people and increase your engagement.
Sam King
3 days ago
Top 10 Top Buffer Alternatives in 2024
Explore the top 10 Buffer Alternatives in 2024! Discover platforms like Flick Social that revolutionize social media management with AI technology and user-centric designs.
Mackenzie Taylor
18 days ago
The Best Time to Post on Instagram in 2024
If you’re struggling to figure out when to post on your account, we’ve broken down the best times to post on Instagram so you can reach your followers when they’re most active.
Mackenzie Taylor
3 days ago