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Engagement Rate

Engagement Rate on Instagram: Everything you need to know.

The "Engagement Rate" metric is the total amount of Instagram users who like, comment or save a post, divided by the total amount of users who saw that post.

Has Engagement Rate on Instagram changed over time?

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DateEngagement RateChangeAccounts

October, 2022

13.85%

-0.54%

23,809

September, 2022

13.92%

-10.56%

5,760

August, 2022

15.56%

-0.87%

5,824

July, 2022

15.70%

-13.33%

6,379

June, 2022

18.12%

+21.62%

6,305

May, 2022

14.90%

+2.33%

6,804

Frequently asked questions

Hopefully your answer is covered below, but if you would like any extra help we have lots of resources available on our blog.

What is the "Engagement Rate" metric?

The "Engagement Rate" metric is the total amount of Instagram users who like, comment or save a post, divided by the total amount of users who saw that post.

How can I improve my Instagram account's "Engagement Rate"?

To improve your posts' engagement rate, you need to cultivate a relationship with your audience and write compelling CTAs. You can read more about this here.

What is the average monthly "True Engagement Rate" on Instagram across all accounts?

The average monthly "Engagement Rate" on Instagram is 13.8%. If you would like to see how your account compares, log in to your Flick account or start your free trial.

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