Written byMackenzie Taylor
Oh, hashtags. They’re the bane of our existence and are still definitely needed when it comes to growing your Instagram account. The @creators account and Head of Instagram Adam Mosseri keep going back and forth on how many hashtags work for accounts—do you only use 3? 5? 10? All 30? Today, we’re going to break down how many hashtags on Instagram you should be using.
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What is the best Instagram hashtag strategy? ✍️
It’s important to use hashtags that will help you get the most engagement and reach for your content. Click here to find a breakdown of how to create an effective Instagram hashtag strategy. Here are a few rules to picking the perfect hashtags for Instagram:
1. Hashtags that are relevant
Do we sound like a broken record yet? Because honestly, we’re going to keep saying it over and over again—use relevant hashtags. The more descriptive and niche your hashtags are, the more likely your post will rank and reach new audiences. The thing with hashtags is, if someone is searching for something on Instagram and you’re using the right hashtag, your content could be shown in the hashtag results.
2. Hashtags that are clever
Even with hashtags needing to be relevant, you can still make them clever and interesting. Start thinking about descriptors like locations, brands, interests, and more.
3. Use a hashtag finder
Find and manage relevant hashtags for your posts, account size, interests, and more. A hashtag finder like Flick can help you find the perfect hashtags for your content.
Do Instagram hashtags work?
Yes, 1000 times yes. Hashtags do and probably will always work. This is how Instagram search works and the Instagram AI searches hashtags to categorize what your content is about. So making good use of hashtags is an important part of putting together your marketing strategy. Because if you want to show up in search results for new and future followers, you need to use the right hashtags for your content.
How do hashtags work on Instagram?
Hashtags are Instagram’s way of categorizing your content. Think of hashtags like keyword searches on Google. If you want to find a specific article or image on Google, how would you go about it? Searching for a specific word, right? Well, hashtags are the exact same thing on Instagram.
Hashtags help Instagram know exactly what your content is about and helps Instagram suggest that content to people who are interested in that topic. It also helps show that content to users who are searching for a specific topic as well.
Many people want to rank on a hashtag as it helps a user grow on Instagram by showing their content to the most amount of people as possible.
Do hashtags work on Instagram Reels?
Yes! Hashtags are a great way to get higher engagement on your Instagram Reels. Hashtags on Reels work exactly the same way as hashtags on other Instagram content. The best part is that now hashtags have their own Reels tab that people can click on to find Reels using that particular keyword.
Click here to read our entire Instagram Reels hashtag guide.
Instagram Hashtag Strategy Guide 2023
Want to up your Instagram hashtag strategy but don’t really know how it works or where to start? Take a look at our comprehensive guide.
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