Trying to get new followers in 2022? We get it. With way more competition than ever before, getting new followers on your account can be challenging if you don’t know where to begin. Should you be creating videos every single day? Should you be engaging with other users’ content as much as possible? Should you use more or fewer hashtags? Where do you even start?! Well, first, take a breath. It’s gonna all be okay because we’re here for you. Second, read on because we’re bringing you different ways how to get new followers on Instagram in 2022.
The biggest way to grow on Instagram right now is by incorporating Reels into your Instagram strategy. Why? Because Instagram has said that it’s no longer a photo-sharing app and you need to incorporate videos into your content or be left behind.
Similar to TikTok, Instagram has a Reels feed where you can view Reels from all types of Instagram users. This is one of the best ways to discover new people and reach people you would have never reached previously.
How can you go viral on Reels?
- Use trending and viral sounds. The sounds that are currently trending on Instagram will be the biggest hits for your content! While scrolling through Reels, click the music icon in the lower lefthand corner. From there, you can see how often the song has been used in videos and can save the song for later. Viral and trending songs will get you more engagement as Instagram pushes those videos out similar to TikTok!
- Add captions! Like your Instagram Story, add captions to your Reels so people who like to watch social media videos on mute or are hearing impaired can still understand what is going on in the video you posted.
- Use hashtags and specific keywords that describe the video! When creating any content on Instagram, using very relevant and specific hashtags will boost your content to more and more people. Similarly, Instagram now scans posts for keywords, so optimizing your captions with specific keywords will help index your post and push it to the right people to see your content.
Optimize your account
If you want to learn all the ins and outs of optimizing your account, we made a whole blog breaking down how to do this. But optimizing your account is key when it comes to gaining new followers in 2022!
Recently, Instagram has released a new update where English-speaking users in 6 countries can now search Instagram using keywords. So making sure that you optimize your captions and your Instagram bio is incredibly important!
Similar to using specific keywords and optimizing your bio and captions, making sure to use the most relevant hashtags to index your posts is incredibly important.
Hashtags are still one of the most powerful tools on Instagram and should be used always. The more hashtags you use, the more people you’re going to reach—but through meaningful, curated hashtags. How can you find those?
Start a free 7-day trial with Flick and we’ll help you find the best hashtags for your account—and even give you suggested hashtags that will work with your account once you start saving and building your hashtags into Collections.
Speaking of collaborating with others, actually use the Collab tool on Instagram and cross-promote your Instagram! One of the newest features Instagram has released is Collab, where you (or another user!) can create a collaborated post that, once approved, will be shared on BOTH Instagram accounts. With this feature, your content will be shown to both your followers and the person you collaborated with’s followers.
Win-win-win. If you want to learn more about this feature, you can read all about it here.
While this might seem like an obvious one, it’s definitely one that people don’t utilize often enough. When it comes to growing your account, posting consistently is key. When you post on a schedule, people will start seeing your content more and more, engage with it, and from there you can grow quite a lot with that consistency.
Be sure to post quality content (don’t just post any little thing just to post!) and you will see a massive increase in your followers!
Host a giveaway
If you’re looking for a quick and easy way to get new followers, hosting an Instagram giveaway is one of the best ways to do that.
When creating a giveaway, be sure to give very specific guidelines and rules that you layout to ensure people follow you to enter. This will be the best way to grow your following!
Another great thing to do is collaborate with another user on Instagram with your giveaway. That way you can get their followers to your page and have a better chance of getting your giveaway in the eyes of waaaay more people.
Want to share with us your favorite tips and tricks with how to boost your reach and capture new followers in 2022? Join our Facebook group, The Social Hub, where our group members are sharing all of their trade secrets on Instagram.