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Engagement Rate

Engagement Rate on Instagram: Everything you need to know.

The "Engagement Rate" metric is the total amount of Instagram users who like, comment or save a post, divided by the total amount of users who saw that post.

Has Engagement Rate on Instagram changed over time?

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DateEngagement RateChangeAccounts

January, 2022

16.02%

+45.00%

76

December, 2021

11.05%

+4.36%

699

November, 2021

10.59%

-5.81%

670

October, 2021

11.24%

-12.20%

1,169

September, 2021

12.80%

+8.22%

1,217

August, 2021

11.83%

-1.16%

1,259

Frequently asked questions

Hopefully your answer is covered below, but if you would like any extra help we have lots of resources available on our blog.

What is the "Engagement Rate" metric?

The "Engagement Rate" metric is the total amount of Instagram users who like, comment or save a post, divided by the total amount of users who saw that post.

How can I improve my Instagram account's "Engagement Rate"?

To improve your posts' engagement rate, you need to cultivate a relationship with your audience and write compelling CTAs. You can read more about this here.

What is the average monthly "True Engagement Rate" on Instagram across all accounts?

The average monthly "Engagement Rate" on Instagram is 16.0%. If you would like to see how your account compares, log in to your Flick account or start your free trial.

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