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Reach Rate

Reach Rate on Instagram: Everything you need to know.

The "Reach Rate" metric is the total amount of Instagram users who like, comment or save a post divided by the total amount of users who saw that post.

Has Reach Rate on Instagram changed over time?

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DateReach RateChangeAccounts

October, 2022

42.52%

-39.07%

23,809

September, 2022

69.79%

+1.30%

5,760

August, 2022

68.89%

+32.82%

5,824

July, 2022

51.87%

-8.69%

6,379

June, 2022

56.80%

-8.53%

6,305

May, 2022

62.10%

+3.90%

6,804

Frequently asked questions

Hopefully your answer is covered below, but if you would like any extra help we have lots of resources available on our blog.

What is the "Reach Rate" metric?

The "Reach Rate" metric is the total amount of Instagram users who like, comment or save a post divided by the total amount of users who saw that post.

How can I improve my Instagram account's "Reach Rate"?

To improve your posts' reach rate, you need to develop a long term content strategy and engage with your follower base. You can read more about this here.

What is the average monthly "Reach Rate" on Instagram across all accounts?

The average monthly reach rate on Instagram is 42.5%. If you would like to see how your account compares, log in to your Flick account or start your free trial.

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