Conversion Rate on Instagram: Everything you need to know.

The conversion rate is calculated by dividing the number of new followers you gain by the Instagram users visiting your profile in a time period. It allows you to measure how likely someone visiting your profile is to follow you.

Has Conversion Rate on Instagram changed over time?

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Date	Conversion Rate	Change	Accounts
March, 2024	16.28%	+0.11%	32,021
February, 2024	16.27%	-1.71%	32,597
January, 2024	16.55%	-1.43%	33,302
December, 2023	16.79%	-6.36%	33,453
November, 2023	17.93%	-6.78%	34,079
October, 2023	19.23%	+0.13%	34,488

Frequently asked questions

Hopefully your answer is covered below, but if you would like any extra help we have lots of resources available on our blog.

What is an account's conversion rate?

The conversion rate is calculated by dividing the number of new followers you gain by the Instagram users visiting your profile in a time period. It allows you to measure how likely someone visiting your profile is to follow you.

How can I improve my account's conversion rate?

To improve your account's conversion rate, you need to build an aesthetically pleasing profile. You can read more about this here.

What is the average monthly conversion rate on Instagram across all accounts?

The average monthly conversion rate on Instagram is 16.3%. If you would like to see how your account compares, log in to your Flick account or start your free trial.