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Open Benchmarks

Open Benchmarks
for Instagram Analytics.

Finally, you can now uncover how your Instagram analytics compare to accounts just like yours.

Finally, you can now uncover how your Instagram analytics compare to accounts just like yours.

Whether you’re a content creator, social media manager, or a small business, it’s important you have access to reliable information that can help you succeed on Instagram. We hope that by creating this free resource you can gain better clarity into how other accounts are performing, to help you discover areas you’re already doing well in, or places that could use a little more attention in order to improve your growth.

Read more about Open Benchmarks on our blog.

Whilst there are 40,000+ Instagram accounts linked to Open Benchmarks, some follower ranges will be more populated than others. Over time, we hope this data will become more and more reliable as the number of people who have linked their account's to Flick, or contributed their analytics to Open Benchmarks grows.

If you're not a Flick user and you'd like to contribute analytics from your Instagram account to Open Benchmarks, we ask that you fill out this quick survey to register your interest. We don't yet have a way for you to do this without being a Flick customer, but we’re working on a solution to fix that so this resource has the best chance of helping more people.

Account Overview

This data is in relation to the account’s performance. This include things like the average percentage of people who follow an account after visiting the profile, or the total weekly reach of that account.

Follower Growth Rate

13.4%

34% last 6 months

See detailed insights

Click Through Rate

5.5%

2% last 6 months

People Reached

903,018

25% last 6 months

Reach
903.02k
Impressions
1.33m

Profile Views

15,362

18% last 6 months

Profile Views
15,362
Link Clicks
902

Feed Posts

Scroll through to see a breakdown of Instagram feed-related posts. You'll see how your Instagram stacks up against others' posts, including image, videos posts and Carousels. Currently, we can't show analytics for Reels until Instagram releases this in their API (sad!). However, as soon as we have that data, we will show it here!

Engagement Rate

13.9%

0.5% last 6 months

Reach Rate

34.1%

5% last 6 months

Number of posts

37.8

3% last 6 months

Avg. Reach Per Post

5,164

12% last 6 months

Reach
5,164
Impressions
5,783

Avg. Engagements Per Post

355.6

11% last 6 months

Likes
285
Comments
19
Saves
52

Story Posts

When it comes to Instagram Stories, how many people are watching your story posts all the way through? Uncover the average amount of Instagram Stories people are posting per day, the number of impressions and engagement they receive, and how many slides are actually viewed before followers start to get...bored.

Completion Rate

88.6%

0.2% last 6 months

Number of stories

312.7

9% last 6 months

Slides Per Viewer

11.1

5% last 6 months

Avg. Impressions per Story

408.5

9% last 6 months

Impressions
409
Reach
394

Hashtag Usage & Performance

How do your hashtags rank in comparison to those with a similar follower range as you? How many hashtags, on average, are these accounts using? How much time are they spending ranking in Instagram hashtags? You’ll find all that out and more below.

Rank Ratio

46.7%

390% last 6 months

Hashtags Per Feed Post

18.0

10% last 6 months

Total Time Spent Ranking

11,009 hrs

169% last 6 months

Unique Hashtags Used

214.2

15% last 6 months

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Product

Instagram Hashtag ToolInstagram SchedulerInstagram Analytics ToolHashtag SearchHashtag ManagerBanned Hashtag CheckerInstagram Analytics ReportingInstagram Hashtag TrackerInstagram Feed Planner

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