Open Benchmarks

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Open Benchmarks

Open Benchmarks
for Instagram Analytics.

Finally, you can now uncover how your Instagram analytics compare to accounts just like yours.

Finally, you can now uncover how your Instagram analytics compare to accounts just like yours.

Whether you’re a content creator, social media manager, or a small business, it’s important you have access to reliable information that can help you succeed on Instagram. We hope that by creating this free resource you can gain better clarity into how other accounts are performing, to help you discover areas you’re already doing well in, or places that could use a little more attention in order to improve your growth.

Read more about Open Benchmarks on our blog.

Whilst there are 40,000+ Instagram accounts linked to Open Benchmarks, some follower ranges will be more populated than others. Over time, we hope this data will become more and more reliable as the number of people who have linked their account's to Flick, or contributed their analytics to Open Benchmarks grows.

If you're not a Flick user and you'd like to contribute analytics from your Instagram account to Open Benchmarks, we ask that you fill out this quick survey to register your interest. We don't yet have a way for you to do this without being a Flick customer, but we’re working on a solution to fix that so this resource has the best chance of helping more people.

Account Overview

This data is in relation to the account’s performance. This include things like the average percentage of people who follow an account after visiting the profile, or the total weekly reach of that account.

Follower Growth Rate

5.2%

12% last 3 months

See detail insights

Conversion Rate

19.2%

2% last 3 months

Click Through Rate

4.7%

4% last 3 months

People Reached

81,503

3% last 3 months

Reach
81,502.735
Impressions
124.89k

Profile Views

2,192

12% last 3 months

Profile Views
2,192
Link Clicks
111

Feed Posts

Scroll through to see a breakdown of Instagram feed-related posts. You'll see how your Instagram stacks up against others' posts, including image, videos posts and Carousels. Currently, we can't show analytics for Reels until Instagram releases this in their API (sad!). However, as soon as we have that data, we will show it here!

Engagement Rate

17.5%

12% last 3 months

Reach Rate

39.6%

1% last 3 months

Number of posts

20.5

8% last 3 months

Avg. Reach Per Post

860.9

3% last 3 months

Reach
861
Impressions
954

Avg. Engagements Per Post

117.2

4% last 3 months

Likes
98
Comments
12
Saves
8

IGTV Posts

Scroll through to see a breakdown of Instagram IGTV posts. You'll see how your Instagram stacks up against others' IGTV posts.

Engagement Rate

11.2%

9% last 3 months

Reach Rate

31.5%

25% last 3 months

Number of posts

3.2

5% last 3 months

Avg. Reach Per Post

707.7

25% last 3 months

Reach
708
Impressions
852

Avg. Engagements Per Post

56.5

8% last 3 months

Likes
46
Comments
7
Saves
4

Story Posts

When it comes to Instagram Stories, how many people are watching your story posts all the way through? Uncover the average amount of Instagram Stories people are posting per day, the number of impressions and engagement they receive, and how many slides are actually viewed before followers start to get...bored.

Completion Rate

87.9%

0.0% last 3 months

Number of stories

124.4

0.3% last 3 months

Slides Per Viewer

10.3

2% last 3 months

Avg. Impressions per Story

152.1

3% last 3 months

Impressions
152
Reach
150

Hashtag Usage & Performance

How do your hashtags rank in comparison to those with a similar follower range as you? How many hashtags, on average, are these accounts using? How much time are they spending ranking in Instagram hashtags? You’ll find all that out and more below.

Rank Ratio

18.2%

3% last 3 months

Hashtags Per Feed Post

20.4

9% last 3 months

Total Time Spent Ranking

1,432 hrs

12% last 3 months

Unique Hashtags Used

134.2

13% last 3 months

Find, manage and analyze Instagram hashtags for your posts.

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