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Open Benchmarks

Open Benchmarks
for Instagram Analytics.

Finally, you can now uncover how your Instagram analytics compare to accounts just like yours.

Finally, you can now uncover how your Instagram analytics compare to accounts just like yours.

Whether you’re a content creator, social media manager, or a small business, it’s important you have access to reliable information that can help you succeed on Instagram. We hope that by creating this free resource you can gain better clarity into how other accounts are performing, to help you discover areas you’re already doing well in, or places that could use a little more attention in order to improve your growth.

Read more about Open Benchmarks on our blog.

Whilst there are 40,000+ Instagram accounts linked to Open Benchmarks, some follower ranges will be more populated than others. Over time, we hope this data will become more and more reliable as the number of people who have linked their account's to Flick, or contributed their analytics to Open Benchmarks grows.

If you're not a Flick user and you'd like to contribute analytics from your Instagram account to Open Benchmarks, we ask that you fill out this quick survey to register your interest. We don't yet have a way for you to do this without being a Flick customer, but we’re working on a solution to fix that so this resource has the best chance of helping more people.

Account Overview

This data is in relation to the account’s performance. This include things like the average percentage of people who follow an account after visiting the profile, or the total weekly reach of that account.

Follower Growth Rate

5.1%

5% last 3 months

See detail insights

Click Through Rate

4.9%

5% last 3 months

People Reached

81,133

4% last 3 months

Reach
81,133.005
Impressions
123.02k

Profile Views

2,058

11% last 3 months

Profile Views
2,058
Link Clicks
113

Feed Posts

Scroll through to see a breakdown of Instagram feed-related posts. You'll see how your Instagram stacks up against others' posts, including image, videos posts and Carousels. Currently, we can't show analytics for Reels until Instagram releases this in their API (sad!). However, as soon as we have that data, we will show it here!

Engagement Rate

14.7%

5% last 3 months

Reach Rate

57.8%

36% last 3 months

Number of posts

19.7

8% last 3 months

Avg. Reach Per Post

1,303

39% last 3 months

Reach
1,303
Impressions
1,398

Avg. Engagements Per Post

122.6

3% last 3 months

Likes
103
Comments
11
Saves
9

IGTV Posts

Scroll through to see a breakdown of Instagram IGTV posts. You'll see how your Instagram stacks up against others' IGTV posts.

Engagement Rate

11.2%

1% last 3 months

Reach Rate

24.6%

25% last 3 months

Number of posts

3.0

8% last 3 months

Avg. Reach Per Post

563.8

23% last 3 months

Reach
564
Impressions
665

Avg. Engagements Per Post

47.5

20% last 3 months

Likes
39
Comments
6
Saves
3

Story Posts

When it comes to Instagram Stories, how many people are watching your story posts all the way through? Uncover the average amount of Instagram Stories people are posting per day, the number of impressions and engagement they receive, and how many slides are actually viewed before followers start to get...bored.

Completion Rate

88.0%

0.2% last 3 months

Number of stories

124.0

0.8% last 3 months

Slides Per Viewer

10.2

0.9% last 3 months

Avg. Impressions per Story

149.9

3% last 3 months

Impressions
150
Reach
148

Hashtag Usage & Performance

How do your hashtags rank in comparison to those with a similar follower range as you? How many hashtags, on average, are these accounts using? How much time are they spending ranking in Instagram hashtags? You’ll find all that out and more below.

Rank Ratio

18.9%

9% last 3 months

Hashtags Per Feed Post

18.9

10% last 3 months

Total Time Spent Ranking

1,179 hrs

17% last 3 months

Unique Hashtags Used

125.9

10% last 3 months

Find, manage and analyze Instagram hashtags for your posts.

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