How to Streamline Your Workflow as a Social Media Manager

Our biggest tip for saving time and energy when it comes to social media management, batch your content in advance! Creating content and coming up with ideas and captions for your content is incredibly time-consuming. This is why you need to start content batching.

One of the best reasons for content batching is so you can focus solely on the task of creating the content without being distracted by other tasks on your to-do sheet. When you put together your content, you can figure out which items are going to take a lot more time than others (i.e. videos and photoshoots) and which ones you can quickly and easily create.

You can also easily write up a week’s or month’s worth of captions in your dedicated time slot to help you with batching your content.

Hashtags are an essential part of your Instagram strategy. Yes, still. Hashtags help you with your SEO on your account (which you can read more about HERE) and are a great way to have people discover the content they might not have known about you previously.

Back in the day, it used to be the cool thing to do (and actually did help engagement!) to use any hashtag that you could possibly think of for your content.

When building your hashtag collection, use only the most relevant hashtags for your content. Hashtags that your post is actually about and not something you’re putting on there for the fun of it.

To streamline your workflow, start saving your hashtags in a variety of different collections (you can learn how to use Flick’s hashtag collections to make this so much easier for yourself here). Label each collection and use them when the hashtags are absolutely relevant.

You have the opportunity to increase your reach and up to 30 hashtags to use on each post, but making sure that they are hashtags that actually make sense for your content is essential to increasing your followers and reach online.

As a social media manager, scheduling your content in advance will save you so much time and anxiety. Stop panicking in the middle of dinner with friends and say, “Give me one second! I forgot that I need to post this!” And instead, start scheduling your content ahead of time so you never have to worry about it again.

Every social media manager needs to prove to their clients and bosses just how well they’re doing—and that’s where reports come in. However … creating reports can be so time-consuming.

We recommend automating your analytics reports and creating a template you update each and every week or month. This will help you figure out what numbers you need to be keeping track of.

As you can see, with the right items and tools in place ahead of time, you can easily streamline your workflow and make the process of your social media management job so. much. easier.

Ready to take your social media up to another level and streamline your workflow? Test out our AI Social Media Assistant to brainstorm content ideas in seconds along with the best on-brand captions for your social media posts. Click the banner below to get started with a 7-day free trial of Flick!