Why should you schedule your Instagram posts?
One of the BIGGEST reasons you should schedule your Instagram posts in advance? How much time it’s going to save you! Seriously. We’ve all been there: Scrolling through our phone to try and find the perfect image, editing the image, re-editing the image, deciding you don’t really like that photo and trying to find a new one, editing that photo, struggling to come up with a caption, getting frustrated, and finally posting. And how long did that take? 30 minutes? An hour? FOR ONE POST?! Nah.
When you schedule content in advance, you can save a lot of that wasted time by coming up with a game plan, choosing all of your images in advance, thinking of the caption you want to write, and then scheduling out weeks worth of content in a couple hours!
If the only takeaway you get with this article is time-saving, I am happy. Because posting content can take a lot of time, but not if you schedule it all beforehand!
Create an aesthetic
Creating an Instagram aesthetic for your grid is one of the best ways to get new people to follow your account. While, yes, the #IGDump is very much a thing at the moment, it’s still a very curated viewpoint of your life/brand, and making sure the first image makes sense with your brand is SO important and goes well with all the other images on your feed.
Your Instagram feed is the first thing someone sees when they head to your profile so making your grid something inviting and interesting that makes people WANT to follow you is key.
So how to do so? Create enough variety in your grid to make it interesting to viewers. Don’t use back-to-back of the same type of image—mix it up! Use static images, carousels, and Reels so you’re giving people a bit of everything and leaving them wanting to follow you so they can see what you post next!
And the best way to plan ahead and make sure your grid is cohesive? Scheduling your content in advance so you can see what it looks like before you hit publish on your posts! With scheduling your content, you can move posts around and make sure it’s exactly the way you want people to view it.
If the past two years have taught us anything, it’s that burnout is real and sometimes (a lot of the time!) we need to have some downtime and time away from the apps we’re constantly glued to.
When it comes to scheduling your Instagram posts, you’ll be able to give yourself that much-needed time off—including the weekends (!!). And when you give yourself some work/life balance, it frees you up for being more creative and having better ideas for future content, instead of feeling that dreaded burnout feeling and anxiety trying to figure out what to post next.
Post more often without forgetting
Have you ever gone a whole day and totally forgotten to post any content on your IG that day? Yeah, we’ve all been there. When you schedule out your content, you won’t have to worry about that!
Not only that but you can both schedule out content and post content on the fly meaning creating more and more content for your audience to engage with.
Post at the times your audience is engaged
When you don’t schedule your Instagram posts, you might not be scheduled at the time most of your audience is online. Optimizing your posting times when it comes to your social media posts is hugely important to get higher engagement, reach, and followers.
But how do you find the best posting times for your account? You can use Instagram’s own insights page to get a breakdown per day and week of when your followers are most active. You can also find a complete breakdown of the perfect time on the analytics page of Flick.
Posting during the time your followers are most active will likely drive more engagement to that post which means Instagram will bump your post higher up in users’ feeds. From there, the more and more engagement your post gets, the higher chance of you ending up on the explore page.
So taking the time to figure out the best times to post and scheduling at those times will majorly help your IG game and get you the numbers and reach you’re looking for!
Create better captions
Captions are crucial when it comes to your Instagram content! While making sure you have the best visuals for your feed, writing engaging captions is just as important.
With Instagram’s keyword search (learn all about how to optimize your content for SEO and keywords here), longer captions can help you get your content discovered by more users on the platform. So if you’re not already writing longer captions, now is the time! Especially as according to Fohr’s research, the average caption length has doubled in length since 2016!
While writing captions can take up some time, it’s easier to write them in advance instead of trying to come up with something on the fly. Plus, writing from your phone can be a hassle especially with that very small text box Instagram gives you (um, hello, Insta, can you give us a bigger text box? Kthanksbye).
Writing and scheduling in advance will help you with making sure that the caption is spaced out as you want, edited to perfection, and captures all the ideas you want to convey before clicking “post.” Because, trust me, we all know the horror of posting something, re-reading the caption, and needing to edit over and over because we wrote something wrong or had a spelling error. 😩
Now that you know all of the best reasons why scheduling your content is the thing to do in 2022, it’s time to start doing an Instagram audit of your profile and figuring out what content you need to start scheduling out. Be sure to sign up for your Flick account to start scheduling out your content and saving yourself a lot of time and energy!