Written byMackenzie Taylor
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- Your text in Search: i.e. the text you search in the search bar. They try to match what you type with relevant usernames, bios, captions, hashtags, and places.
- Your activity: This includes accounts you follow, posts you’ve viewed, and how you’ve interacted with accounts in the past. They usually show accounts and hashtags you follow or visit higher than those you don’t.
- Information about the search results: When there are a lot of potential results, they also look at popularity signals, like the number of clicks, likes, shares, and follows for a particular account, hashtag, or place.
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