Plan content in advance
When it comes to creating content in the online space, planning out the content and knowing what your audience will want is something that should be at the tip-top of your to-do list! I mean, why would you create content for your business or brand if you don’t think your followers would actually … want to engage with it?
So go through your content. See what posts have done really well for you in the past. Take notes if your followers interact more with video or still images. Do they like longer captions? Short captions? Something with a CTA? How are they interacting with your content? Are they sharing it? Liking it? Commenting underneath?
Once you start to build out an idea of the content your followers want, you can start creating a plan on what type of content you’re going to make and begin to schedule out the content on Flick.
But what is the best way to schedule your content? Using a tool like Flick’s Scheduler will allow you to take the content, upload it into our media library, and start planning out your weeks and months ahead.
With Flick, you can drag and drop your items into our media library and start dragging them to specific dates to start scheduling your posts!
Tip: If you’re not ready to schedule and want to get your ideas down for your posts, you can actually create a draft post without adding a date to be published! Just save it for later, tweak it until you’re happy, and schedule for the date you want.
One of the best things about the Flick Scheduler is that you can tag the content in your media library so you can easily find what you need quickly and conveniently. And what’s better than that?
Once all of your content is dragged, dropped, and saved, you can easily start planning out all of your content. Plan ahead for the week, month, or if you’re feeling super wild, the quarter 🤯, you can drag your content to specific dates on our easy-to-use content calendar.
When planning out your content, creating a cohesive and branded Instagram feed will be one of the best ways for you to take your Instagram up a notch. One of our best pieces of advice is to think of your content in a grid. That grid can be 3, 6, or 9 posts that all go together and make sense being placed right beside each other.
With our Feed Preview, you can see what your content will look like displayed on your Instagram. Easily drag, drop, and move around your content until it’s exactly how you want it. From there, you can automatically schedule the posts on your calendar.
Create better captions
According to Fohr, caption length has doubled over the years so it seems like while images matter—so do the words you use in your caption!
People follow brands and content creators for their story, behind-the-scenes features, the personality of the brand, biz, or content creator they’re following! People like to engage with people they feel close to so making sure you spend time working and creating the perfect caption is essential when it comes to creating and planning your Instagram content.
So what makes a great caption? What would make someone want to read your caption and actively engage with your content?
One of the most important things that we believe you should pay attention to is why are you writing the caption? What’s the intention behind it? Are you trying to build your community and connect with your audience? Are you wanting them to complete a task and follow through on an action? Whatever your goal is, think about what would make you want to complete that CTA.
A big thing you need to pay attention to when it comes to your captions is your voice. What is your brand voice? Are you funny? Educational? Serious? Whatever your voice is, you need to make sure that you’re being consistent across every single post. Knowing who you are online and how you talk online will help you quickly and easily write and create content for your followers.
Plus when you use Flick Scheduler, you can create your caption, schedule your content, and if you decide the caption isn’t what you want or need it to be, you can quickly go into the post and edit! 🎉
Find the best time to post
Now that you know what to post and what to write about that post and which hashtags to use, it’s time to find the best time to post for your content. Because you want people to actually see and engage with your content, right?
There are a couple of different ways for you to find the best time to post your content. You can head to your Instagram Insights and find out from there what day of the week and what time on that day is best for your audience.
With Flick’s Scheduler, when you create your content and are ready to post, you can click “posting time” at the bottom of the screen. From here, you can select a date, and a list of best times to post will appear for you. We break it down into a few different options and give you a star rating based on how many of your followers are active and online.
Keep track of your analytics
Well, you’ve planned out your content, written out the best captions, found the perfect hashtags, and scheduled it out at the perfect time for your account.
You don’t have to do anything else, right?
Now that the content is posted, you need to track your analytics to make sure that the hard work you’ve done actually was successful for you. And if it was, it’s time to figure out a way to recreate what you did previously so you can have even better results in the future.
Checking your analytics is the best way for you to get instant feedback on things you’ve done and created in the past so you can optimize and tweak future content so you’re making the best content possible that your audience wants to engage with.
With your Flick account, you can track and view all of your Instagram analytics for your account. From your analytics, you can check how each post performed, if you ranked on any hashtags for your post, if your CTA captured any kind of results, and so. much. more.
You’ll also receive weekly reports in your email so you can have an updated overview of how your account is performing.
Have you tried out our brand new Scheduler yet? Start your 7-day free trial with Flick today and get started on scheduling your posts!