Written byJulia Cohen
Let’s talk about hashtags. They’ve been on Instagram since day one, and have remained integral to the platform, weathering the storm of algorithm changes, feature updates and more. Put it this way – if the apocalypse happened, hashtags would still be around. But, as Instagram has changed, so has the way in which people use and understand hashtags, and many are asking whether or not they are still worth focusing on. We’re here to tell you they are, that they can even help increase your reach by 40%, and most importantly how you can pick the right Instagram hashtags for your posts in 2022.
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How do you know if a hashtag is working? ✅
You’ll know whether a hashtag is working or not by analyzing your performance, and understanding whether you are ranking. A good way to check if hashtags are performing well is by looking at the ‘discovery’ section of your post, which will show you exactly where new people are finding your posts. You can also review your analytics by seeing where you are ranking on a hashtag, how often, and how effective it is for your engagement, in Flick’s Analytics Suite.
Want to set up a hashtag strategy for your account, or brand? ♟
We’ve got something for that! Read our ultimate hashtag strategy guide, including how to use Flick, as well as how to build a strategy out manually if you aren’t a member, here! You can also join our community below, where we share results, offer advice, and share live classes and tips:
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