Instagram Apps for Marketers and Businesses: The Top 5

Instagram Reels are still the most important format you should focus on if you want to grow on the platform. And, it’s likely you’ll be shooting video content from your phone, so it’s much more efficient if you can edit, export, and post from your phone too, without having to get a laptop or Premier Pro involved.

Our favorite app for editing videos for Instagram (or TikTok and YouTube Shorts!) is InShot. The platform is easy to use and quite intuitive for beginners, allowing you to cut, crop, change and resize your videos depending on the platform you’ll be posting on. You can also upload images into your videos, add text, speed up clips, add filters and create transitions – all on the free version of the app.

Another feature that is extremely beneficial for businesses on Instagram, is its music library, which is packed with rights-free tracks that you can use on your videos without having to fear a copyright strike or a strong word from your legal team. You can add your own tracks, or select music from their library based on genre, mood, or feeling.

If you’re more about editing the composition of the actual video itself, and you want to edit visuals on a more complex level, opt for Capcut, which is another useful editing app to have in your arsenal. They have both a Desktop and an app version, and there are fun smart features such as ‘background removals’. Their easy-to-use templates make your videos look immediately professional, even if you don’t have an editing background! Here’s an example of the type of videos you can make with Capcut:

Scheduling your content for Instagram is crucial as a marketer or business because if you want to grow your platform, you need to stay consistent. Scheduling also allows you to upload content in bulk, and not have to constantly be posting (or remembering to post every day) helping you remain organized and save more time for other important tasks.

Our top app for Instagram scheduling is Flick, which is an all-in-one social media tool, that allows you to schedule, analyze your posts and search for/import the best-performing hashtags for your niche and account. In Flick’s scheduler, you are able to bulk-upload content, for your posts, Reels, and carousels (there’s also an in-built Facebook scheduler!), according to your social media plan and calendar. Flick also pulls in the best performing times to post each day, based on your past performance, which means you can rest assured when your posts are being published, that they are going out at the most strategic time.

The app also has a handy ‘social groups’ feature, so that multiple people from your team can oversee and edit the plan in action, in case there are any approvals or last-minute changes that need to be made. You can decide whether you want the posts to go out automatically, or whether you just want a notification to be sent to your phone so that you can post manually.

We could go on and on about all the features included in Flick’s scheduler, but these are just some of the key benefits – if you want to read more about what else you can do using the scheduler, read this article!

Often, as a Social Media Manager, you might be working remotely or doing your job on the go, so you will need a way to keep your tasks on track. Task management apps are also great if you are at an event, and have a specific list of content that needs to be captured, so you can tick it off as you go.

Todoist is one of our favorites, as it is more than just a ‘Notes’ section. You can set recurring tasks, create projects depending on what you are working on (great for agency work), and set tasks by deadline and priority.

If you’re on the go and need to create posts or Reel thumbnails from the comfort of your phone, you’re going to want to check out Canva’s app. Not only is Canva already a social media icon for creating easy designs for your Instagram page, but their app is also really easy to use for quick edits (or full posts once you get the hang of it!). If you already have a Canva account, you’ll be able to access your brand kit, featuring your company colors, fonts, logos, and more, as well as any shared templates you might use.

If you’re about to post a Reel and need a quick design for a thumbnail, you’ll be able to find a plethora on Canva’s app, which also has a library of fonts, effects, gifs, rights-free images, and more. Once you are happy with your design, you can save it and export it in your desired format, ready to go live on Instagram or be uploaded to your Instagram scheduler.

As a business, one of your main KPIs may be the traffic and sales you generate via your Instagram account, which, as we know, can be particularly hard to track on organic social media marketing. Whilst you should be using tracked links on your Stories and Instagram bio, using an app like Linktree allows you to monitor your analytics, as well as design an aesthetically pleasing and organized link in your bio.

When someone taps on your link in your bio, they will be taken to your linktree page, which features a list of all the important links you want to include (like your website, relevant blog articles, or sign-up pages to events).

Your linktree page can also be edited to match your brand marketing, with formats and features completely customizable. Finally, you can export reports on traffic, allowing you to see how people are interacting with your links, as well as which links are the most popular. Reporting? Sorted.

You should now be downloading our list of the best Instagram apps for marketers and businesses. Tap below to get started with a free trial on Flick!