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Sep 23, 2021
Instagram How To's, Instagram Marketing

Instagram Analytics: What Metrics You Need to Track

We have dived deep into which metrics of your analytics to monitor to make sure your Instagram account grows and grows and grows. 

Mackenzie Taylor

Tracking your Instagram performance is the key thing to having a successful Instagram strategy. Because how else are you going to know if the photo of your cat is what your audience wants without monitoring how well the content has done? By keeping a close eye on your Instagram analytics, you’ll learn new ways to improve your strategy and what kind of photos and videos your audience is most engaged in. Today, we’re going to deep dive into which metrics of your analytics to monitor to make sure your Instagram account grows and grows and grows.
free instagram analytics tools

1. Follower Growth Rate

While you shouldn’t rely fully on the number of Instagram followers you have to determine if you’re doing a good job on Instagram, you should be keeping an eye on the rate at which people follow your account. Why? Well, because this usually tells you if the content you’re putting out there is what people want to see or not…
Either through Instagram Insights or your Flick account, you can start tracking how many followers you increase or decrease based on how often you post. Are you increasing in followers after posting? Are you decreasing? Once you start tracking which content is causing an increase vs. decrease, you can create a more defined strategy for your Instagram account.
account reach metric

2. Reach

Want to know how well your account is performing on Instagram? Take a peek at your reach. The reason reach is so important is because it shows you how many unique accounts have seen your post indicating how much awareness your content is gaining. Are you wanting your content to be seen by the most amount of people possible? Then you should be focusing on reach.
You can check out your reach through the individual posts on Instagram, or by going through your Flick account to get more insights into the post. If a post has gotten higher engagement than usual, what kind of post was it? Video? Photo? What hashtags did you use? Did you have a call to action to help with engagement? What time did you post?
Each and every one of those things will affect your reach and tracking that metric across each of your posts will help you fine-tune your strategy on Instagram.

3. Saves

Recently, there has been a lot of discussion around saves being a huge component in the algorithm on Instagram. Some say it doesn’t matter if you have those saves, while others are saying the biggest thing you want right now are saves. However, when it comes to metrics to track, saves should be up there.
Instagram saves is when a user can click the bookmark icon on the bottom of an Instagram post, so they can go back to it later. This is why knowing what posts of yours are making people want to save for later will majorly help your Instagram strategy.

4. Instagram Story Views

One of the easiest and best ways to connect with your audience currently is through Instagram Stories. And by tracking how much your audience engages and interacts with your stories can help dictate what kind of content they want from you.
By tracking your view count, taps forward, taps back, and exits will help tell you what they like and enjoy from you.
Instagram story metrics
When you go on your Instagram, you can pull up the metric from each individual Instagram story and see what the metrics were like, including replies, impressions, and navigations.
So how can you tell if your story was actually successful or not? By figuring out the rates of each of these things:
  • Watch through rate: A watch-through rate is the final number of story views divided by the first story number of views multiplied by 100. This will give you a percentage of how many people watched through to the end of your story.
  • Drop off rate: The drop-off rate is the first story number of views divided by the final story number of views multiplied by 100. This will help you understand how many people are exiting out of your story. If this number is high after one story, you know that your Story isn’t as engaging as it should be and you should rethink your strategy.
  • Completion Rate Per Story: This will show you how many people watched your story all the way through. While Instagram Insights won’t give you the full details of the completion rate, fortunately, Flick’s Instagram Stories analytics will tell you exactly what you need.
By knowing exactly what is making your followers stay engaged with your Story, it will help you define your overall Instagram strategy on Stories and posts

5. Engagement Rate

The one metric most people keep track of when it comes to knowing if your content is doing well on Instagram. If your followers are commenting, liking, saving, sharing, and reacting to your content in any way, your engagement rate will indicate it!
engagement rate metrics
How should you calculate your engagement rate? Engagement rate is the total number of interactions your content receives divided by your total number of followers, multiplied by 100%.
You can also get a report on your engagement rate with a Flick account.
If your engagement rate is high, a large number of your followers are actively going out of their way to like, comment, share, and save your content. Aka: You’re killing it. However, if your engagement rate is low, you need to rework your content. Maybe you’re posting at the wrong time. Maybe the content you’re sharing isn’t for your audience.
Keeping an eye on your engagement rate and knowing if it’s high or low and why it’s high or low is extremely important to track.

6. Best time to post

Knowing when your audience is online and active is essential to growing your Instagram and structuring your Instagram strategy.
best time to post
While every account is different across the board when it comes to active users, you can check out when your followers are online and active by checking out your Instagram Insights or diving deep into your analytics on Flick.


What’s the difference between Reach and Impressions?

Reach: refers to the total number of people who have seen your ad or content. If 100 total people have seen your ad, that means your ad’s reach is 100.
Impressions: refer to the number of times your ad or content has been displayed on a screen.
How do you calculate engagement rate?
Engagement rate is the total number of interactions your content receives divided by your total number of followers, multiplied by 100%.

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