9 ways your business can use Instagram guides
1. Deliver how-to instructions
How-to content isn’t only limited to explainer videos and 2000-word blog posts. They can be power-packed into an Instagram guide that combines the power of visuals and text into one easily accessible thread of posts. You can even use the Instagram content as a preview of a more in-depth guide on your blog or YouTube to drive traffic, like one may treat a Twitter thread.
When fleshing out your how-to guide, you’ll want to map out the essential steps to include. You may find that you already have existing content that relates to some steps, feel free to link or add those posts to your guide as a way of filling in the blanks. For the finishing touch, of course, you’ll want to add numbers and step-by-step titles and captions.
HubSpot, for example, set up an Instagram guide on remote work tips for their target audience: small business owners and marketers.
2. Introduce team members
As a marketer creating Instagram guides, you have to get creative. While the feature’s name may be “Instagram guides,” you don’t have to use it as such, as you’ll see in the coming examples as well.
Showing the faces behind your business adds a personal touch that can make your brand feel more approachable – especially if you’re a brand that relies heavily on friendly interactions involving people, like a daycare center, wedding planner, or catering company.
Think of it as an “about us” page, but on Instagram. You could even combine this type of guide with an FAQ section to kill two birds with one stone. You can use an Instagram guide to do quick intros for your team members, whether it’s the whole company or just a new hire. Be sure to include a headshot, name, and role in each post of the guide.
3. Showcase customer reviews and testimonials
Social proof – like customer reviews and testimonials – is essential for any business. It helps show timid strangers that your product or service is valuable and worth a try, which can be the difference between a conversion and an Instagram scroll.
If you’re looking for ideas on how to use Instagram guides, consider curating a guide with some of your favorite customer reviews. Include results and numbers wherever you can.
If you’re rolling out a new feature, product, or service on the block, provide a list of reasons why your product or service is amazing and worth trying. Got 10? Great, that’s enough for an Instagram guide!
You can use the guide as a way to introduce the benefits and perks to your audience in an easily digestible format. Make sure to tie everything with a compelling offer – perhaps a trial or a discount, along with a clear call to action.
For example, Hotforfood used an Instagram guide to show off their new dessert recipes in their latest cookbook. They’ve added enticing descriptions to each item along with drool-worthy photographs that would catch any foodie’s undivided attention.
5. Make a gift guide
Answering the age-old question of “what should I get them for their birthday/Christmas/anniversary?” is tough. But it’s a whole lot easier when you’ve got a guide to direct them to. Your guide.
This is where an Instagram guide comes in handy. You can use it as a way to showcase some of your best-selling products in one holiday-themed thread. As the product experts, feel free to add some commentary on how your stuff should be used, or who it’s perfect for to help your audience understand how to gift your goodies.
Meghanpatriceriley rounded up a bunch of their products recently for Valentine’s day campaign. They included a mix of fashionable jewelry that the ladies could rock on their dates.
The thing about guides is it depends on your product. Get creative with it. Swarovski is another example. Instead of a gift guide, they armed their customers with a style guide for different colors.
6. Answer common questions
In a way, when you create Instagram guides, it lets you create dedicated sections on your account page like you would on a website. With that in mind, an FAQ thread can help your audience gain clarity on your services, way of operations, and policies all in one go.
You can use this guide to answer common questions that you get from your followers. This will help reduce the number of DMs and comments you get asking about the same thing over and over again. Plus, it’s a valuable resource for new customers to consult before they purchase from you or engage with your brand.
7. Curate a list of resources
If you’re in a service-based industry or have an online course, then you know that providing valuable resources is essential to your audience. After all, they’ll need something to reference after they finish reading your guide!
You can create an Instagram guide to curate a list of helpful resources for your followers. This could be articles, blog posts, eBooks, infographics, or even just a list of your favorite websites and organizations. This kind of thread can also be used as a networking and promotional opportunity with fellow brands as well.
For example, if you’re a web designer, you can put together a guide of your favorite design resources. This could be anything from stock photos to copywriters, to website templates. By doing this, you’re not only providing value to your followers, but you’re also promoting other businesses in your industry – it’s a win-win!
But it’s important to remember that you want to put meaningful content at the forefront. A great example is by Teen Vogue, which put together 26 posts of Black Lives Matter awareness and educational content:
8. Create a ranked list
Who doesn’t love a good list? And what’s better than a list on Instagram? An Instagram guide, of course.
You can use an Instagram guide to create a ranked list of pretty much anything. This could be your top 10 favorite products, your most popular blog posts, or even your most-liked Instagram photos. The options are endless!
9. Make a travel guide
If you’re a travel blogger or constantly on the go for work, then you know that putting together a comprehensive travel guide can be a lifesaver – both for you and your followers!
You can use an Instagram guide to document all of your travels in one place. This way, your followers can easily reference it when they’re planning their own trips. Plus, it’s a great way to show off your beautiful photos and give your followers some major travel inspo!
Packing lists, itineraries, and even maps are all fair game when it comes to creating a travel guide on Instagram. So get creative and have fun with it!
Blogto has dozens of guides on the best places to go in Toronto for just about everything.
We hope you learned a little more about Guides, and how to effectively use them! We’re excited to see how the feature expands to include things like Insights, analytics, and more. If you’d like to continue learning about how you can improve your Instagram strategy and see organic growth, click on the banner below.