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How To Plan Your Instagram Content (Step-By-Step Guide)

We’re breaking down the various ways for you to plan your Instagram content in advance to save you time, energy, and make the most out of your Instagram content. 

Posted 9 months ago
plan your instagram feed

Written by

Mackenzie Taylor
Posted 9 months ago

So you’ve got the whole month ahead of you and instead of waiting last minute to create content like you normally do, you’re looking at actually planning content in advance … without spending hours at your laptop. While it might seem impossible to do, let us tell you that it’s actually a lot simpler than you think. 🤯Seriously. Finding time to plan, schedule out, and make sure each of your posts and content is optimized to the best of your ability can be a timely process, but it doesn’t have to be! We’re breaking down the various ways for you to plan your Instagram content in advance to save you time, energy, and make the most out of your Instagram content.

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  1. 1. Plan out your feed📆

1. Plan out your feed📆

Ugh, the planning process for making sure your Instagram account is mapped out and looks good to go for the month is usually the longest part. If you have a style guide already for your account, fall back on that and create content that reflects that style.

As Instagram is a visual platform so making sure that your branding is consistent across the board is very important! While the photo dump (aka: uncurated curation) is a huge trend right now, making sure that your followers know who you are as a brand, biz, or content creator is necessary! What will they get from following you? Show them that through your content. Plan out Instagram content that your audience is going to like and have engaged with in the past. Being sure to stay consistent and on-brand will help you create bulk content and plan out your feed quicker.

instagram caption

2. Create good and engaging captions ✍️

Creating bulk captions should be a must-do when planning out Instagram content for the month. Make sure you nail down your brand voice (find out more here) and write something that people want to actually engage with.

Long gone are the days of being able to post a photo with a string of emojis for your caption (also, that could be a terrible idea for people who are visually impaired and want to interact with your content). The longer caption is officially in, which means putting more thought into your captions. How are you going to get people to engage? By asking a question? Making a bold statement? Encouraging your audience to take an action? Anytime you add a call-to-action (CTA) to your caption, the more interaction you will receive.


3. Use relevant hashtags #️⃣

One of the best things when planning out your Instagram content is that you can plan out all of your hashtags. With hashtags, you can reach more people by finding and using relevant hashtags that correlate to your content.

Mind-blowing, I know.

Instead of throwing up random hashtags while you’re out to dinner with friends because you just need to post something, researching hashtags and using ones that will let IG know what your content is about is important!

After planning out your feed and writing a great caption, start looking for hashtags for your post. You can get a 7-day free trial with Flick to find and research the best hashtags for your content.

active times instagram online

4. Know the best time to post ⏰

One of the best reasons to plan out your content in advance is knowing the exact best time to post to get higher engagement and reach on your content.

But how do you find out that information? There are a couple ways you can do this. By heading to your Instagram Insights, you can see what time of day the most amount of your followers is active on IG. You can also break it down by which day of the week they are more active, and plan your weekly and monthly content around those days and times.

If you have a Flick account, you can also check the breakdown of how many of your followers are online by the hour each and every day. With this information, you can figure out the exact time to schedule your content when the most amount of your followers are active and ready to engage!

5. Know your audience 👯

When it comes to planning out your content, knowing what content your audience wants is an important step. You don’t want to post something that they won’t engage with or what’s the point of posting something online?

So get to know your audience! One of the easiest ways to do this is by checking your analytics and checking the general demographics of your followers. Where do they live? How old are they?

You can also take a peek at your audience by clicking through some of your followers and getting a better understanding of who they are. What kind of content are they posting on their own accounts?

Gathering up as much data as you can is a helpful way to know how you should approach your own marketing strategy and build out your Instagram account.

6. Use a variety of content (Reels, photos, carousels, etc) 📸

While it is a lot easier to make only one type of content for your account, it’s not going to help you grow. So when planning out your content for the week/month, think about the variety of content you can make and how you can repurpose other content you’ve made in the past into something new.

i.e. Say you made a static post that did really well. Is there a way you can use the content of that post and create a Reel or carousel? Utilizing the variety of different ways you can make content on Instagram will majorly help you with growing your account.

When you plan your Instagram content, make sure there is enough variety in your feed. If you have a static image one day, try a Reel the next. Give your audience something new to look forward to instead of them expecting the same kind of content from you over and over again and possibly getting a bit … bored. Variety is the spice of life so add that variety to your content plan!

flick overview

7. Check your analytics 📈

After you start posting your content, it’s important to look at the analytics. How is your content doing? Are people actually engaging with it? Did your hashtags rank at all? Are you getting a lot of likes or comments?

Reviewing your results will help you better optimize your content for the future. You’ll be able to notice the things that work for your audience and know what things turn your audience off.

Where should you check your analytics? You can head to your Instagram and check the insights from each individual post by clicking “view insights” under the image. You can also head to your Flick account and measure your results there. You’ll see how many people your post reached, how many impressions you’ve received, which specific hashtags your post ranked on, and so much more.


Instagram Analytics

Grow your account with best-in-class Instagram Analytics.


Did you know you can start planning and scheduling all of your content on Flick’s very own scheduler starting next week? It’s true! Our easy-to-use scheduler is almost here and we’ve been working hard on making it the most reliable scheduler on the market. Learn more about our scheduler and be one of the first people to try it out next week!


1. Plan out your feed📆

2. Create good and engaging captions ✍️

3. Use relevant hashtags #️⃣

4. Know the best time to post ⏰

5. Know your audience 👯

6. Use a variety of content (Reels, photos, carousels, etc) 📸

7. Check your analytics 📈

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