Written byMackenzie Taylor
Are you a business, brand, or content creator looking to get that deeply sought-after little blue checkmark on your Instagram page? Well, look no further. Getting verified on Instagram is an important step to proving that your account is the real deal and not a phony account. We’ll walk you through how to apply for Instagram verification and give you some tips and tricks on how to help you qualify.
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What does Instagram verification mean?
Instagram verification is basically your badge of authentication on Instagram. It helps people know that go to your page that you are the real deal. It’s easy to see why that little blue checkmark is such a prized possession. They are pretty rare and come with some prestige and status when you have it—think: Instant Celebrity Status.
Who can be verified on Instagram?
Anyone! Yes, seriously. Anyone can request to be verified on Instagram. However, Instagram is incredibly picky about who actually gets verified. And unfortunately, they don’t always state the reasons they don’t want to verify someone. Annoying? Absolutely.
So how do you go about getting the verification? Instagram has stated that “only some public figures, celebrities, and brands have verified badges on Instagram.” This means that they tend to only give badges to those who are likely to be impersonated. Now, how do you be eligible?
- Authentic: Your account must represent a real person, registered, business, or brand.
- Unique: Only one account per person or business can get Instagram verified.
- Public: Your account has to be a public account. No private accounts will be verified.
- Complete: You must have a complete bio, profile picture, and at least one post.
- Notable: This one can be dicey but Instagram wants to make sure that your name is well-known and searched for.
Do you meet all of the above? Perfect. It’s now time to try your luck and get verified on Instagram.
How to apply to get verified on Instagram
It’s honestly super simple to apply for verification!
- Go to your profile and tap the icon in the top right corner
- Tap Settings
- Tap Account
- Tap Request Verification
- Fill in the application form:
- Your legal name
- Your “known as” name
- Select your category or industry
- You will need to submit a photo of your official government ID. For individuals, you can submit a driver’s license or passport. For businesses, a utility bill, an official business document, or tax filing.
- Submit the form
Once you submit your application, Instagram’s team will review and you’ll receive a response in your notifications tab. And just in case you think Instagram will email you or ask you for money regarding your verification, they would never do that. The only place you’ll be informed of whether or not your verification has been approved is in the notification tab.
Tips to get verified on Instagram
While applying for verification is simple, actually getting approved is another story entirely. To help you maximize your chances of being approved, here are some best practices and tips to help you move forward.
Be highly searched for
One of the best ways to get that blue check is by being highly searched for! Instagram needs to know if people care enough about you to go to the search bar and type in your name.
Don’t apply before you’re ready
Just because you have a badge, doesn’t mean you will automatically become a successful Instagram influencer. So, just because you can technically apply for verification whenever you want, it doesn’t mean that you should. Before you apply, make sure that do everything you can to prove your account is worthy of a verification badge.
- Build your Instagram followers
- Write the perfect Instagram bio.
- Use a professional picture or an easily identifiable company logo.
Give Instagram every reason to take your application seriously. Remember: Real people are behind the verification process so you just need to convince them!
Be active on IG
Stay active and use Instagram to its fullest potential. Post new, unique content regularly, use Instagram Stories to help engage with your audience, use Reels and any other feature that will help you reach new followers.
How to stay verified on Instagram
Yes, you can lose a badge if you’re not careful. How do you keep it? Two simple rules:
Keep your account public
You must keep your account unlocked and public to stay verified.
Play by the rules
How long does it take to get verified on Instagram?
While there is no official timeline, most users who submit a request are often verified within 30 days. For some, it takes a few hours, while for others it takes weeks or months.
Either way, be sure to stay active on Instagram and keep checking in on your notifications tab to see where your application is at.
Now that you know how to get verified on Instagram, it’s time to start making sure that people are searching for you, enjoy your content, and give Instagram a reason to give you that little blue checkmark! Learn how to be more engaging on Instagram Stories and how to use hashtags in the most effective way to reach more people.
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