Written byMackenzie Taylor
Instagram Reels are all the rage over on Instagram at the moment and it’s one of the top ways to boost your numbers on the app. Want more followers? Create a Reel. Want more engagement? Create a Reel. But it’s not only about creating Reels, it’s about creating Reels that hit timelines and feeds. And how do you do that? By using trending Reels sounds.
Mackenzie, how do find trending audio? I’m so glad you asked! Today, I’ll be breaking down what trending audio is, how to find them, and which ones to choose for your Reel to hit big.
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What are trending sounds on Instagram Reels?
A trending sound or audio on Instagram Reels means that the song or sound is growing in popularity and the time to jump on that song is NOW. You’ll notice when a song is trending by the little up arrow next to the audio’s name.
Can business accounts use trending sounds?
As we all know, business accounts can’t use certain music on their Instagram Stories due to licensing issues. The same is said for Reels, however, there are a few sneaky ways around this.
When looking for trending sounds for your Reel, always be on the lookout for “original audio” as that is free for you to use as a business or brand online. However, we would sway on the side of caution when using original audio that has actual songs. While the sound is considered “original,” it might be taking some liberal approaches to copyright infringement.
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How to find trending audio on Instagram Reels
Bookmark Flick’s trending Reels post
If you want a weekly round-up of the best trending Instagram Reels audio, you’ll want to check out this blog post and bookmark it for later! We keep it updated each week with new and trending sounds. We always make sure each audio can be used for both business and personal use.
Join Flick’s Facebook group
Also, be sure to join our Facebook group, The Social Hub! Each and every week, we give a long list of trending audio and sounds that you can use on your own Instagram account.
Scroll the Reels tab
If you’re trying to find a trending song on Instagram, one of the best places to go is the place where all Reels live: the Reels tab. As you scroll, check the bottom of each of the Reels where you can see the title of the audio. Next to the audio name, you’ll either see an arrow or a music note. If there is an arrow next to the audio, the audio is trending! Click the audio and you can either save it for later or use it immediately.
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@Creators trend page
The @creators page on Instagram highlights the top trends for the week. Every Friday, the account shares its top trends and audio for the week, along with its favorite creators that are using the audio and how to use the audio for yourself. The page also highlights some of its top tips on how to make Reels go viral and how to get the most out of each and every video you publish.
Get ideas from TikTok
Yes, it’s true when people say that Reels are a few weeks behind. Because the number of songs and sounds that go viral on TikTok tends to make it over to Instagram Reels a few weeks later (Negroni, sbagliato with Prosecco, anyone?). If you’re looking for trend ideas, look to see what’s currently working over on TikTok and how you can utilize that sound in the future. We recommend bookmarking the sound, creating a video, and if the audio makes it to Reels, you’ve already for the content made to publish.
Follow Instagram Reels trend accounts
Yes, there are entire Instagram accounts dedicated to creating and highlighting trending reels audio, and sounds for you. If you’re trying to quickly find audio that is trending, your best source is these accounts helping to highlight which ones are and are on the cusp of hitting it big. Some of our favorite accounts to follow are YourSocialTeam, B_squared, and us!
Use the Audio Tab on Explore Page
There is now a new(ish) feature on the Explore Page where you can now search for specific audio content. Go to the Explore Page and search for a specific artist or song that you like. Click the Audio tab at the top and from here, you can click through to the audio to see if any of the songs you want to use are trending or not.
Check Spotify Playlists
This is a sneaky little trick—use Spotify! Songs that are trending on Instagram and TikTok have their own dedicated Spotify playlists now. Search for “Reels” or “TikTok” on Spotify, and you’ll have a curated list of songs at your disposal that you can start searching for on Instagram.
Want to learn more about how to make the best possible Instagram Reels for your account? Click here for our top tips on making incredible Reels. And the best part? After you have finished making your Reel, you can schedule it over on your Flick account so you don’t have to worry about ever missing a single post again.
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