Learn 📚
Pricing
BlogInstagram Toolkit

What is the Best Instagram Caption length?

How long should your Instagram caption be? What’s the best caption length? We offer you this, plus quick tips in today’s toolkit.

Posted 5 months ago

Written by

Julia Cohen
Posted 5 months ago
Nailing the right Instagram caption can be tough, especially when there’s so much you want to say, but have to condense it into a small paragraph, or even just one sentence. Like everything on Instagram, you can apply a strategy to your Instagram captions, namely, how long they should be. But, what is the best Instagram caption length, and how long can they be in the first place? In today’s Instagram toolkit, we give you the run-down on all things caption-related, so let’s go!

What is the Best Instagram Caption length?

First thing’s first, how long can an Instagram caption even be? ✍️

The answer: 2,200 characters. That’s a lot of characters, especially when you compare it to TikTok (100 characters) or Twitter (280 characters). However, even though you have 2,200 characters doesn’t mean you should, or have to use all of them. As Instagram is such a fast-moving platform, it’s likely people won’t read your entire caption, unless they are really engaged with and invested in you.

How much of your Instagram caption is visible? 👀

When scrolling through Instagram, 125 characters are visible per post, before you have to click the ‘…’ icon to expand the text. You can use this to your advantage, by creating a hook in the first line of your caption, that will make people want to read the rest.

So, what’s the sweet spot? ✅

The first thing to think about is the type of content you are posting. Is it purely visual/entertaining, or is it educational? If it is more for entertainment, it’s best to let your content do the talking and create a short snappy caption to go with it. The average attention span is just 8 seconds, so your first caption line should be engaging and interesting enough to encourage people to read on. For shorter captions, the ideal length is around 138-150 characters.
However, if you opt for more educational content, or content that teaches your community, you might want to opt for a longer caption in order to drive engagement. Long captions tend to work better with self-help, mindfulness, beauty blogs and travel accounts. If you want to create a conversation or provide more information, aim for longer captions (400-500 characters) in order to promote more comments and replies and up your engagement.

 

View this post on Instagram

 

A post shared by Abby Rawlinson (@therapywithabby)

💡 Remember: A caption shouldn’t just be long because you have the characters to spare. Think about it, and make sure that you are telling a story, or at least adding value, and don’t make your caption too long.

Quick caption tips and tricks to apply 👍

  1. Create a hook that will make your audience want to read on. Think of it like click-baiting, but for Instagram captions.
  2. Be descriptive in your captions and think about the content you are posting. Instagram uses machine-learning technology to understand exactly what is in your photos, so using descriptive words will get you on side.
  3. Need to save space? Put your hashtags as a first comment, so you still gain reach, without compromising what you’ve written.
  4. Schedule your content in advance, to take advantage of your creative juices when they are flowing. You can write your captions ahead of time, pop them into Flick’s scheduler and let them go out as needed.
  5. If you do add hashtags in your caption, separate them using line breaks. It’s important to use the right hashtags in order to expand your reach.
  6. Struggle with writing? Take our free caption writing course!
backgroundbackground

Flick Academy

Learn how to become a hashtag pro with our free course.

img

Content

What is the Best Instagram Caption length?


Talk Social To Me

Get the latest social media gossip, memes, news and tips sent straight to your inbox.

More articles related to
Instagram Toolkit

Social Listening: What Is It and Why You Need to Do It

Want to create the best social media marketing strategy for your audience? You need to start social listening! Here’s all of our tips, tricks, and reasons you need to start today.

Mackenzie Taylor

2 months ago

How to Calculate Engagement Rate on Instagram

Not sure how to calculate the engagement rate on Instagram? Read this installment of our Instagram toolkit to find out the formula!

Julia Cohen

1 month ago

How to Manage a Social Media Crisis

Is your brand in some hot water on social media? It’s time to learn all the best ways to avoid a social media crisis!

Mackenzie Taylor

2 months ago

Return to Blog Home

All-in-one Instagram Marketing Platform.

Product

Instagram Hashtag ToolInstagram SchedulerInstagram Analytics ToolHashtag SearchHashtag ManagerBanned Hashtag CheckerInstagram Analytics ReportingInstagram Hashtag TrackerInstagram Feed Planner

2022 Flick.tech LTD. All rights reserved.