Raise your hand if you’ve ever felt personally victimized by trying to rank on a hashtag on Instagram. Hell, even just knowing whether you should be using hashtags feels like a struggle. There’s a fine line between wanting to appear like we’re offering our content with a blasé, take-it-or-leave-it attitude, and actually wanting new audiences to see our huevos rancheros and the time we poured into getting the lighting and angles just right.
But the truth is, if you do want to grow an audience, you have to actually let them know your content is out there, and that it’s the kind of thing they’d want to consume. In this article, we will talk you through how you can tell if you have ranked on a hashtag, what it means, and how to use the right strategy to rank for the right hashtags for you.
How To Check If You’ve Ranked On A Hashtag
Now you’re implementing all these hashtag ranking strategies, you want to see if they actually work. The key to this is doing it at the right time, and using the right tools.
Firstly, look at your post insights. If your hashtags have brought you a lot of impressions on a specific post, then chances are, you’ve ranked. Congratulations!
It’s important to check whether you’ve ranked or not shortly after your post goes live, and in the hours afterward, because Instagram feeds are constantly being added to. Just because you don’t rank the first time you check, doesn’t mean you won’t have ranked a few hours later. Engagement can take time, after all.
Checking whether you’ve ranked on a hashtag or not gives you an indication as to which hashtags are performing best for you, and are giving you the most potential reach. You can refine your hashtag strategy once you know which hashtags you tend to rank for because you can frame your research around your best-performing hashtags. Once you do this, you increase your odds of reaching more of your target audience and gaining new followers who will love your content.
How Will Flick Make This Easier?
Flick has released its Instagram Analytics Tool. This will show you which hashtags you have performed well on in your specific posts.
Because hashtags can be trend-related, you might miss whether or not you’ve ranked when you are manually checking. With our Instagram Analytics Tool, you no longer have to worry about keeping tabs on everything yourself. We’ll make this easier by showing you, post by post, exactly which hashtags you ranked on, and which ones you didn’t.
You can also track the metrics Instagram won’t show you. See the time you spent ranking on your hashtag, and the engagement rates you earned from doing so.
It’s never been easier to track your hashtag rankings with Flick.