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Business vs. Creator Accounts on Instagram: What is the Difference?

Not sure whether to go for a Business vs Creator account on Instagram? Today we show you the differences, to help you along the way.

Posted 3 months ago

Written by

Julia Cohen
Posted 3 months ago
A question we get all the time, is whether you should use a business vs. creator account on Instagram, and if you choose one over the other – what difference does it make? Whether you’re a business, a creator or something in between, we’ll walk you through the similarities, differences, pros and cons to help make your decision easier!

Business vs. Creator Accounts on Instagram: What is the Difference?

What is an Instagram Business account? 🗂

Instagram first rolled out business account options to help brands access insights and features that allow them to operate differently to a personal account. This was to help encourage brands to utilize (and spend on) the platform, by including access to analytics, ads, website links and contact options within their bios.

What is an Instagram Creator account? 🎨

Initially, most Creators switched from personal to Business accounts so that they could access insights on their performance, and better monetize their platform. However, they straddled the line between being a personal figure, as well as a business and brand: hence, the Instagram Creator account was born.
Having a Creator account allows you to access insights, change profile information, and organize direct messages and comments, as well as create and promote posts in the platform.

So, what’s the difference between a Business vs. Creator account on Instagram? 👀

business vs creator instagram

A Creator Instagram includes:

  • Insights into your audience, the time of day your followers are online, and other metrics.
  • Access to the “Creator Studio,” which displays all your insights.
  • Paid partnership tags.
  • Shoppable posts (currently only available in select regions), tagged from business shops (you are not able to have a storefront or shop however associated with your own account).
  • Inbox categories so that your DMs can be sorted into Primary, General, and Requests boxes.
  • A label, listed beneath your display name, so that visitors know what your niche or specialty is e.g. ‘artist’ or ‘singer’.
  • Saved replies, that you can use as a shortcut to respond to FAQs.
  • Contact features with additional CTA buttons.

A Business Instagram includes:

  • Insights into your audience, the time of day your followers are online, and other metrics.
  • More CTA options for your profile, so that you can add contact info or website links.
  • Paid partnership tags.
  • The ability to promote Instagram posts as ads and put paid ad spend behind them.
  • A label, that describes your business niche.
  • Instagram Shoppable posts, when you can create a storefront on Instagram, and tag products in your posts.
  • Ability to use third-party apps for scheduling.
  • Saved replies, that you can use as a shortcut to respond to FAQs.
  • Customized audience targeting.

How can you change your Instagram account to a Business vs. Creator? ✅

Changing your account type is easy – all you have to do is head to ‘settings’, select ‘account’ and then scroll down to select the account you would like to switch to.
Now you have everything you need to know to make your decision on which account is right for you, why not check out this blog post, or our Instagram academy below?
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