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Best Paid Social Media Tools for Social Media Managers

No matter the size of your business, the shape of your goals, or the style of your brand, these tools are sure to benefit you in more ways than one.

Posted 2 months ago

Written by

Alex Rosone
Posted 2 months ago
As social media continues to evolve to better serve the technologically-savvy world of marketing, it’s time we evolve with it. More brands are relying on social media management tools to create content, collaborate with other brands, market to customers, plan, schedule, and analyze performance, but most are not doing so without the help of some highly effective paid Instagram tools. We know finding the best tools could be as daunting as curating the perfect post, which is why we’ve found them for you. No matter the size of your business, the shape of your goals, or the style of your brand, these tools are sure to benefit you in more ways than one.
Let’s take a look…

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    flick website


    Flick is your one-stop shop for all things Instagram. This tool allows you to analyze and manage hashtags; analyze your entire Instagram account; get all the tools you need to build the ultimate marketing strategy; and schedule out all of your IG content so you can determine what is serving you and what might not be. Flick’s analytical capabilities will also allow you to better understand your target audience, evaluate your performance, and connect in a more efficient way.
    This tool’s features include an accessible interface, advanced hashtag search, Instagram content analytics, performance analytics, Open and Internal Benchmarks, hashtag collections, account insights, Instagram Scheduler, and free instructional resources.
    Not only will Flick help you find and use the best hashtags for your content and help you assess how they are working to reach your audience and promote your brand, it gives you all the tools you need to create the best content for your brand and implement a marketing strategy that will help you grow, grow, grow. It’s the ultimate #sidekick.
    Solo: $9 per year
    Growth: $15 per year
    Pro: $25 per year
    Agency: $53 per year
    airtable paid social media tools


    If you could use some assistance planning and scheduling your social media content, Airtable is here for you. This tool provides a collaborative place to store and view your content for easy access, then allows you to schedule and track your posts.
    Airtable is as flexible as it is organizational, so it can serve almost any brand in a way that is unique to you and your preferences. Not only can you use it to view your data, automate your workflow, and sync your data across teams and platforms, but you can also use it to visualize impact reports and track your posts.
    The engaging interface makes it easy to use across teams, and the opportunity to integrate Airtable with your other favorite apps and services makes it a versatile, effective scheduling dream tool.
    Plus: $10 per seat per month / billed annually or $12 per seat per month / billed monthly
    Pro: $20 per seat per month / billed annually or $24 per seat per month / billed monthly
    Enterprise: contact sales
    hubspot social media tools


    Hubspot shines a light on the “social” part of “social media.” This tool focuses on customer relationships, allowing you to monitor all interactions, conversations, and other forms of engagement across various social media platforms.
    Hubspot does the heavy lifting for you, so the days of manually logging shout-outs or mentions are long gone. Now you can use that extra time with Hubspot to turn content offers into posts, schedule posts weeks in advance, use personalized messages to reach different audiences, monitor keywords to track trends, and reply to consumers.
    Starter: $50 per month (save 10% if billed annually)
    Professional: $650 per month (save 10% if billed annually)
    Enterprise: $1,315 per month
    canva home screen

    Canva Pro Plan

    Canva is the ultimate tool for content creation. With thousands of templates for any kind of content, every brand is bound to find something that suits its style.
    These customizable templates are easy to use and designed for all forms of social media, so even those inexperienced with graphic design can create something engaging and effective. These graphics are often social media-ready and there is an option to schedule content, so Canva will also save you plenty of time in the design and posting process.
    Gone are the days of fussing over formatting and advanced graphic design apps, and here are the days of user-friendly, accessible content creation tools.
    Pro: $133 per year
    keyhole paid social media


    Tracking hashtags across platforms can be difficult, but not where Keyhole is concerned. This tool is at the forefront of tracking metrics and results, providing users with real-time reports.
    Keyhole will track your hashtag performance and analytics on all platforms, consolidating the reports in one easy-to-read interface (not to mention it’s shareable with clients). The hashtag reports will help any brand to monitor their performance, determine effectiveness, improve strategy, and increase engagement on all forms of social media.
    Basic: $49 per month
    Plus: $99 per month
    Professional: $199 per month
    semrush paid social media


    SEMRush is the SEO tool we’ve all been looking for. This tool has a wide array of capabilities, all of which are sure to benefit any brand looking for effective tracking, scheduling, and analytical features.
    The built-in social media content management tools of SEMRush make it easy to manage cross-platform posting, scheduling, and streamlining analytics. SEMRush also offers users post and engagement comparisons to competitors, so you can be sure to stay at the top of your game. Between online ranking data and keyword research, SEMRush will be your go-to for SEO and website performance.
    Pro: $199 per month
    Guru: $229 per month
    Business: $449 per month
    So, if you’re looking to increase engagement, monitor reports, collaborate with clients and coworkers, streamline data, organize your schedules, and improve your social media management, it’s time to give some of these tools a spin and see what works for your brand! We have a feeling your work is about to get a whole lot easier.

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